WP EasyCart Review: Is It a Good Enough Shopping Cart for You?

WP EasyCart Review: Is It a Good Enough Shopping Cart for You?

Last Updated on April 16, 2021 by Sasko Manev

Choosing a shopping cart for your online store is an important step in your eCommerce journey. Depending on what and where you sell can significantly affect which software, plugin, or SaaS you choose. One of the best free WordPress shopping cart plugins is WP EasyCart, and today in this WP EasyCart Review, we’ll take a look at all of the features in detail.

WP EasyCart is a free WordPress plug-in that offers unlimited products, unlimited orders, and payment gateway support from PayPal Express, Stripe, and Square. There are also two upgraded paid versions, Professional e-Commerce, and Premium e-Commerce.

Professional offers 30+ payment gateways, coupons, Apple Pay, Google Pay, and Microsoft Pay and subscriptions support. Premium features 10+ premium extensions including Facebook, Stamps.com, QuickBooks, MailChimp, and more.

The plug-in offers multi-currency and multi-language features and a dozen widgets to sell directly from your sidebar or within blogs, social media, and more. If you are in the market for a shopping cart, WP EasyCart is a great option to integrate into your WordPress online shop. Keep reading to find out if the features, support, and pricing is the right fit for your business.

WP EasyCart Review

What is WP EasyCart?

wp easy cart

WP EasyCart is a leading e-Commerce plugin that can be added to WordPress blogs and websites. Turn your WordPress website into an eCommerce store and start selling your products, downloads, subscriptions, etc. with over 30 payment processor options.

WP EasyCart helps you optimize your products with custom images and a robust art administrative console. Take advantage of shopping cart features such as help with shipping, taxes, and several payment gateways.

Sell globally with multi-language and multi-currency support and popular shipping carriers such as USPS, UPS, FedEx, DHL, Canada Post, and Australia Post.

Integrated marketing tools help you cross-promote products, advertise via social media, tier pricing, and even offer customers discounts. WP EasyCart also includes support for abandoned carts.

WP EasyCart History

WP EasyCart

WP EasyCart was started by three friends, Josh (Jones), Matt (Corley), and Steve. The three talents have over 30 years of experience in creating and publishing digital media content.

WP EasyCart was created out of a need in the eCommerce community. The plug-in creates a WordPress Shopping Cart that has predesigned templates and can get the average online shop owner up and running in minutes.

Pros

  • Free trial (14 days)
  • 30+ payment processors
  • Popular third-party integrations (MailChimp, Shipstation, etc.)
  • All-in-one solution, fewer add-ons to pay for
  • Multi-language and currency support
  • Active community forums
  • Updated blog
  • Online documentation

Cons

  • The free plan doesn’t offer enough to use for most online businesses
  • 2% application fee for payment gateway transactions (free plan)
  • Customer service only provides support via online tickets

System Requirements

WP EasyCart Set Up Screen

WP EasyCart is a WordPress plug-in. You must have WordPress installed or can install the WordPress platform to use WP EasyCart. The plug-in has a free version or you can try out the premium version of the plug-in for 14 days at no cost to you.

The plug-in is updated frequently. Click here to view updates and current versions.

Features

Payment Gateways

WP EasyCart Reports Dashboard

WP EasyCart’s free version offers three payment gateways, Stripe, Square, and PayPal Express. Upgrading to the paid version (both Professional and Premium) gives access to over 30 payment gateways.

The paid version also offers access to Apple Pay, Google Pay, Microsoft Pay, and fraud protection tools.

WP EasyCart’s payment processor partners include:

  • Square
  • Stripe
  • PayPal
  • Authorize.net
  • QuickBooks payments
  • Chronopay
  • eway
  • SecurePay
  • PayPoint
  • Skrill
  • Realex Payments
  • Sage Pay
  • PaymentExpress
  • BrainTree
  • goEmerchant
  • Dwolla
  • Nets Online Payment
  • Converge
  • FirstData
  • NMI
  • Moneris Solutions
  • 2Checkout
  • PayFort
  • Redsys
  • Beanstream
  • Payline
  • WorldPay

Shipping Carriers

WP EasyCart supports the following shipping companies. You have multiple options within the US as well as global carriers.

  • USPS
  • UPS
  • FedEx
  • DHL
  • Canada Post
  • Australia Post
  • Fraktjakt

Supported Products

WP EasyCart Adding a New Product

When you choose a shopping cart, you will want to consider what products you will be selling. From digital products to subscriptions, choose a shopping cart that will support the goods you want to sell now and in the future.

WP EasyCart supports the following product options:

  • Retail
  • Downloads
  • Subscriptions
  • Gift cards
  • Donations
  • eBooks
  • Services
  • Invoices
  • Video (both digital download and physical DVD)

Mobile Ready

WP EasyCart features mobile-ready designs so your customers can easily shop on the go. Plus, use the Stripe integration to accept Apple Pay, Google Pay, and Microsoft Pay. Customers can even receive automatic push notifications to increase successful orders. WP EasyCart is SCA (strong customer authentication) and 3D secure payments compliant.

Tax Compliant

No matter who you sell to, WP EasyCart will take care of the taxes for you. It supports the following tax codes:

  • State
  • Country
  • Global
  • Duty
  • GST
  • HST
  • PST
  • VAT
  • TaxCloud

Integrations (Premium only)

  • Facebook and Instagram – Create a full product catalog on the Facebook advertising system. Fully customizable so you can easily sell on either platform.
  • QuickBooks – carry your customer data, order information, and product information from WP EasyCart to QuickBooks
  • ShipStation, Stamps.com, OptimalShip – Take advantage of direct integrations for shipping, labeling, and get the best price for sending packages
  • MailChimp and Mandrill – Top email marketing integrations to keep you in touch with your customers
  • Groupon Importer – Sell on Groupon and easily keep track of all of those unique coupon codes
  • BlueCheck Identity Verification – verifies the age of customers when selling eCigarette, alcohol, etc.
  • AffiliateWP – a custom version of AffiliateWP to work seamlessly with WP EasyCart.
  • EasyCart Tabs – create custom tabs for each product

Customer Service

WP EasyCart Community Forums (forums.wpeasycart.com)

Currently, WP EasyCart only provides customer service through its online ticketing system. However, the plug-in does provide an online user manual, active community forums, and multiple video tutorials to answer common questions and issues.

Security

WP EasyCart collects personal information to register for services. The plug-in does not sell your personal information or allow third parties to directly access this data. They use your personal information to update you on their business services only.

You are responsible for the confidentiality of your account including username and password. You must notify WP EasyCart as soon as possible if you think a data breach has occurred. The plug-in follows principles outlined in US data protection legislation.

Personal information collected by WP EasyCart includes the following:

  • Usernames and encrypted passwords
  • Email addresses
  • Billing addresses
  • Shipping addresses
  • Order history and order data
  • IP information
  • Cookies
  • Last 4 digits and expiration data (credit card transactions)
  • Google Analytics, Facebook Pixel, and third-party tracking

Pricing

Free – $0 per month

  • Stripe (2% Application Fee*)
  • Square (2% Application Fee*)
  • PayPal Express (2% Application Fee*)
  • Unlimited Products
  • Categories and Product Groupings
  • Product Support (Online Docs, Videos, & Forums)
  • Live Shipping Calculators (Basic Tables)
  • 12 Advanced Product Variant Types (Basic Combo & Swatch)
  • 8+ Tax Options (No TaxCloud)
  • Mailster Integrated

Pro – $69 per month

  • Stripe (No Application Fee*)
  • Square (No Application Fee*)
  • PayPal Express (No Application Fee*)
  • Apple Pay
  • Google Pay
  • Microsoft Pay
  • +30 Additional Payment Processors (Authorize.Net, PayPal Pro, etc.)
  • Unlimited Products
  • Categories and Product Groupings
  • Product Support
  • Live Shipping Calculators
  • 12 Advanced Product Variant Types
  • 8+ Tax Options
  • Mailster Integrated
  • Coupons, Promotions, & Gift Cards
  • B2B, Volume & Option Product Pricing
  • Sell Downloads, Subscriptions, & Gift Cards

Premium – $99 per month

  • Stripe (No Application Fee*)
  • Square (No Application Fee*)
  • PayPal Express (No Application Fee*)
  • Apple Pay
  • Google Pay
  • Microsoft Pay
  • +30 Additional Payment Processors (Authorize.Net, PayPal Pro, etc.)
  • Unlimited Products
  • Categories and Product Groupings
  • Product Support
  • Live Shipping Calculators
  • 12 Advanced Product Variant Types
  • 8+ Tax Options
  • Mailster Integrated
  • Coupons, Promotions, & Gift Cards
  • B2B, Volume & Option Product Pricing
  • Sell Downloads, Subscriptions, & Gift Cards
  • 3 Premium Apps
  • Facebook & Instagram
  • Quickbooks for Desktop
  • MailChimp
  • ShipStation
  • Groupon Importer
  • Stamps.com
  • BlueCheck Age Verification
  • Mandrill Email
  • OptimalShip
  • AffiliateWP
  • Extra Tabs

*Software Application Fees for EasyCart are 2% per-transaction on Free Edition, 0% on Professional & Premium. Regular gateway fees apply from each payment processor.

Alternatives

Square Online Checkout

Square Online Checkout

With Square Online Checkout you can sell your products or services in just three steps. You don’t even need a website. However, since you can create a buy button or single link, it integrates well with a website, blog, or social media account.

Pros

  • Customers don’t need an account or app to make a purchase
  • Robust security of Square
  • Easy to implement a buy button or link anywhere you do business online
  • No coding experience
  • No website needed
  • Unlimited products

Cons

  • Not an all-in-one solution
  • Abandoned cart feature costs $26 a month
  • To lower transaction fees, you must upgrade to the Premium plan at $72 per month

Pricing

No contracts, monthly fees, or start-up costs. You only pay a per-transaction fee of 30 cents plus 2.9%. Lower transaction percentage fees for Premium plans.

ThriveCart

ThriveCart

ThriveCart is a software platform that offers a hosted shopping cart. It was created to make online selling easier and faster. It has an integrated affiliate program and advanced features like bump offers.

Pros

  • Embed checkout on your website
  • Frequently updated
  • Affiliate platform
  • Order bump offers
  • Hosted shopping cart
  • Easy to set up

Cons

  • All funnels are built outside of WordPress
  • Lack of support
  • No third-party plugin options
  • Dated UI
  • Market to your affiliates
  • Translation issues
  • Limited payment gateways

Pricing

Currently, ThriveCart is offering a full lifetime access membership for one low price (limited time offer). Use the ThriveCart standard for a one-time payment of $495 or upgrade to ThriveCart Pro for an additional $195 ($690 total price).

Ecwid

Ecwid

Ecwid is a SaaS tool for creating your online store. The name “Ecwid” is short for “e-Commerce Widget”. It offers an advanced online product catalog with support for shipping rates, payment gateways, all while using the software through a browser. It was designed to add to an existing website, blog, social media, etc., and not as its own presence such as Shopify.

Pros

  • Free version
  • Affordable
  • POS available
  • Easy to integrate with an existing online presence
  • Automatic tax support
  • Real-time carrier quotes
  • GDPR compliant

Cons

  • Limited customer support
  • Multi-currency support is outdated
  • Limited third-party apps
  • No SEO features on the free version

Pricing

Free Plan – $0 per month

  • $0 transaction fees
  • Online store
  • Facebook, Google, Pinterest, Snapchat advertising
  • Mobile responsive shopping cart
  • 10 products
  • Unlimited bandwidth
  • Instant site builder
  • Add a store to any website
  • Sell on multiple sites
  • Facebook pixel
  • Apple Pay
  • GDPR compliance
  • Compatible with WordPress, Wix, Squarespace, etc.

Venture Plan – $15 per month ($12.50 per month paid annually)

Free plan plus:

  • Facebook shop
  • Instagram store
  • Mobile point-of-sale
  • Android and iOS store management app
  • 100 products
  • Digital goods support
  • Gift cards
  • Discount coupons
  • Automated tax calculations
  • Facebook Messenger live chat
  • Access to App Market
  • Inventory tracking
  • Advanced SEO
  • Connect your domain name
  • Chat support

Business Plan – $35 per month ($29.17 per month paid annually)

Venture plan plus:

  • Sell on Amazon
  • Sell on eBay
  • Mailchimp and Automated Email Marketing
  • 2500 products
  • Abandoned cart
  • Free customization

Unlimited – $99 per month ($82.50 per month paid annually)

Business plan plus:

  • Your own, branded iOS and Android shopping app
  • POS (Square, Clover, Alice)
  • Priority support

PrestaShop

PrestaShop

PrestaShop is an open-source shopping cart used by over 300,000 stores globally. It is completely free to use. However, you will need to purchase hosting, domain space, and online security. Custom features include selling digital products, subcategories, one-page checkout, coupons, SEO, and inventory tracking.

Pros

  • Easy to customize
  • Download free
  • Active user community
  • A large variety of integrations available

Cons

  • Need coding knowledge to use
  • Expensive customer service $60 and up for requests

Pricing

PrestaShop is open-source software. While you will need basic developer skills to use, PrestaShop is free to download.

SamCart

SamCart

SamCart is a powerful shopping cart software that supports the sale of online courses, memberships, ebooks, SaaS, and more. The software is hosted so you get up and running faster without worrying about domain compatibility issues. SamCart is best for selling digital products.

Pros

  • Free digital marketing courses
  • Pre-built, optimized templates
  • Supports Zapier integration
  • Custom branding for checkout

Cons

  • Only supports one currency
  • High monthly fee
  • Lack of security (no two-factor authentication)

Pricing

Launch – $49 per month

  • No Additional Processing Fees
  • Unlimited Pages & Products
  • Unlimited Templates
  • Drag & Drop Template Builder
  • Full Template Library
  • Advanced Subscriptions
  • Full Email Customizations
  • Custom Domains
  • Digital Product Delivery
  • Coupons & Discounts
  • Smart Pixel Tracking
  • Pay What You Want
  • Sales & VAT Tax Support
  • Free SSL Certificate
  • Apple & Google Pay
  • Custom Thank You Pages
  • SamCart Branding

Grow – $99 per month

Launch plus:

  • Completely White-Labeled
  • Custom Checkout Fields
  • Order Bump Collections
  • Post-Purchase Upsells
  • Multiple Payment Options
  • 3 Admin Users
  • UTM Tracking & Marketing Reporting
  • Advanced Reporting
  • Customer Management
  • Subscription Charge Reminder
  • Advanced Subscription Cancellations

Scale – $199 per month

Grow plus all advanced features including:

  • Cart Abandonment
  • Built-in AB Testing
  • Affiliate Center
  • Subscription Saver (Dunning)
  • CRM Integrations
  • Custom Integrations (Webhooks)
  • Email Support (Priority)

OpenCart

OpenCart

OpenCart is an open-source e-Commerce platform that is completely free to use. The robust dashboard lets you manage multiple stores on one screen. OpenCart supports multi-currencies, multiple languages, unlimited products and categories, 20+ payment gateways, discounts, and more.

Pros

  • Free
  • Easy to customize (open-source)
  • A large variety of integrations
  • Active community

Cons

  • Limited marketing tools
  • Self-hosted

Pricing

OpenCart is open-source software and therefore free to use. However, you will pay extra for payment gateway extensions and customer service. If you are looking for an all-in-one solution similar to Shopify, OpenCart sells this service starting at $33 a month.

FAQs

Question: Is WP EasyCart compatible with Groupon?

Answer: Yes. Wp EasyCart has a Groupon Importer Extension that supports the Groupon CSV coupon code file. Simply create the coupon in WP EasyCart with only a few clicks.
You can customize your coupon codes to follow an expiration date, apply to all products or specific ones, a percent off or amount off discount, and subscriptions.

Question: Does WP EasyCart support gift cards?

Answer: Yes. WP EasyCart has an integrated gift card system. Gift cards can have automatic or manual workflows depending on how you want to create gift cards for your specific store.

Question: What forms of membership content does WP EasyCart support?

Answer: With WP EasyCart you can provide subscribers with videos, music, digital downloads, PDFs, e-books, and more. You can even build custom landing pages with your preferred page builders.

Question: Does WP EasyCart have an open API?

Answer: Yes. You can find the API documentation here. WP EasyCart uses WordPress hooks (actions and filters) to allow developers to customize the plugin’s core.
Modifying the API allows you to add text below the title, hide content, add tabs, modify file upload types, customize email messages, and more.

Question: Can WP EasyCart help you get email subscribers?

Answer: Yes. WP EasyCart provides a popup newsletter signup tool. The data collected can be exported via CSV file and then imported to email marketing software options like MailChimp or Mailster.

Question: Will it work in my theme?

Answer: Yes. WP EasyCart automatically generates 3 pages upon installation. The installer walks you through the three pages. If you have theme compatibility issues, contact your theme developer or WP EasyCart staff to get help.

WP EasyCart Review: Conclusion

WP EasyCart is a powerful WordPress shopping cart plugin that offers unlimited products even with the free plan. Consider upgrading to the Premium plan if you are an established online business that would benefit from popular extensions including those in social media, shipping, accounting, Groupon, and more.

WP EasyCart is also great for scaling your business. You can start with the free plan and upgrade to a paid plan as your feature needs to increase.

The plug-in has an active community, is fully customizable, and has industry-leading features including abandoned carts, coupons, gift cards, automatic tax calculations, over 30 payment gateways, and social media support. Upgrade to a paid edition to reduce your transaction fees to zero.

Julie Thompson

Julie is a digital marketing enthusiast and freelance content writer. She enjoys trying out the latest software and researching the best tech tools. Julie has a passion for helping entrepreneurs to large businesses make the daily grind more efficient.