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Cartflows Review: Is This a Good Sales Funnel?

Last Updated on January 5, 2023 by Natalia Bickell

Mastering a sales funnel takes A/B testing, audience segmentation, and big data. It can be overwhelming to take on this task manually. Automating the process means finding software that can run upsells, downsells, and cross-sells at exactly the point your customers are ready to spend, which is why today we present you our CartFlows Review, about a tool that will definitely help your business.

While there are many sales funnel tools, few work seamlessly with WordPress and WooCommerce. CartFlows aims to solve this issue by combining top sales funnels tools within WordPress, which is why today we have everything covered in this Cartflows Review.

WooCommerce plugin users know that the plugin doesn’t optimize for maximum cart conversions. CartFlows can drastically improve the WooCommerce checkout process giving you more custom landing page options.

If you currently use WordPress and WooCommerce and desire to increase conversions, CartFlows may be the solution you have been looking for. But what is CartFlows? What can it do? And what are the alternatives? Keep reading to get all of your questions answered.

Cartflows Review: What is CartFlows?

Cartflow Review

CartFlows is a WordPress sales funnel builder. It is compatible with all mainstream page builders like Elementor and Divi Builder. With CartFlows you can create endless varieties of sales funnels from basic to complex. For example, you can use CartFlows to design a quote funnel, lead magnet, membership, live demo, application, product launch, and more.

CartFlows History

CartFlows was created by Adam Preiser (WP Crafter and WordPress Astra theme) and Sujay Pawer (Brainstorm Force).

CartFlows launched in November 2018. In 2021 the platform has nearly 200,000 websites using its software. In 2020 alone, the platform created an impressive 20 new features.

Newly Designed UI

In 2021, CartFlows’ UI got a facelift. It reduces the learning curve and streamlines the back-end for faster operations.

Navigation menus were updated to help users make edits quicker.

  • Global menu – main menu when you are working in and out of flows. The global menu has access to Google Analytics, Facebook Pixel, Offer Setting, etc.
  • Flow’s menu – choose a flow to work on and see its specific settings
  • Steps menu – access design, products, order bump, checkout offer, settings, and custom fields


  • Integration with WooCommerce
  • Integration with WordPress
  • A/B testing
  • One-click upsells
  • Professional templates
  • Frequent feature updates
  • Unlimited sales funnels
  • Global shopping cart solution
  • Abandoned cart feature
  • Page builder friendly


  • Need a WordPress website to use
  • Lack of support (only support tickets, no phone or chat)
  • Lack of tutorials
  • No in-house affiliate system
  • No share funnel option
  • Only basic analytics

System Requirements

CartFlows is an integration of the WordPress platform. To use the checkout feature you will need to have a WordPress-based website and WooCommerce installed.


Page Templates

Cartflow Review

CartFlows provides pre-built templates to get your sales funnel ready for business. This includes 4 free templates and 6 premium templates. Templates work on both free and paid versions of CartFlows.

Templates offer drag-and-drop functionality for ease of use. All page templates can be modified in layout, add/remove images, and editing text.

Works with Page Builders

CartFlows has created templates that work with all mainstream page builders. If you are a fan of Elementor, you will appreciate how well CartFlows works in unison with this popular WordPress page builder.

One-Click Upsells (Pro)

With only a few clicks add critical upsells and downsells to your cart. And since CartFlows allows unlimited upsells and downsells, every single shopping cart experience has a higher chance to make a sale. Whether customers are ready to spend or apprehensive, CartFlows can give customers options to make them feel more comfortable pressing the submit order button.

Custom Thank You Page

Along with custom thank you pages, CartFlows customizes the entire checkout process within WooCommerce. You can choose to have a personalized thank you page for every product you sell or create a series of upsell pages in which you can thank the customer multiple times.

Cart Abandonment

CartFlows cart recovery feature allows you to use the customer’s email address that they entered in the checkout, even if they didn’t complete the process. Use this data to remind the customer that their cart is saved for them, offer a unique discount, or add the email to your existing list(s).

Split Testing

Cartflow Review

CartFlows offers split testing so you can unsubscribe from expensive split testing software. The platform allows you to test two or more web pages against one another to see which one performs best. You can test copy, images, button colors, etc.

CartFlows will measure your traffic in the form of conversions so you can keep the version with the highest sales. Split testing is necessary for understanding your customers’ likes and dislikes.

You can setup CartFlows split testing into four easy steps:

  • Enable Split Testing for the CartFlows Step
  • Create Step/Page variants
  • Set the traffic for the variants
  • Start Split Testing

Custom Fields (Pro)

Cartflow Review

Custom fields option in CartFlows Pro allows you to control the position of fields, field labels, placeholder texts, and column structures.

You can also add a new field in the billing or shipping area on the checkout page. Select from Text, Text area, Select, Checkbox, or Hidden field type. With just a few clicks your checkout page will be updated to reflect your custom additions.

Dynamic Links

Dynamic links are smart URLs that direct new and existing customers to specific content. CartFlows is equipped with a dynamic linking engine so you can take advantage of this feature for your online store.

Countdown Timers (Pro)

Give your customers a serious case of FOMO (fear of missing out) by adding a countdown timer to your checkout page. Countdown timers create an urgency to buy now, increase conversions, and increase sales.

Order Bump (Pro)

Order bumps allow you to add additional project offerings to checkout. According to CartFlows, 10-30% of your customers are likely to add an order bump to their final purchase. So if you are not currently using the order bump feature, you are missing out on a significant amount of revenue.

Order bump can be found as a tab in the checkout layout section. You will need to enable order bump and choose options such as a bump order skin, product, product image, position, discount type, and more. The order bump is fully customizable to your branding and sales style.

Facebook Pixel Integration

Facebook Pixel Integration

CartFlows has a native Facebook Pixel integration or you can connect to this service using WordPress plugins “PixelYourSite” or “PixelCaffene”.

Facebook Pixel is a customized web code from Facebook that can be installed on your website. This tracking code can segment web traffic and help you utilize visitor data.

To enable the native integration, simply check “Enable Facebook Pixel Tracking”. You can also enable tracking for the whole site and enable events. You will need a Facebook Pixel ID to start the tracking process.

Customer Service

CartFlows provides one-on-one customer support through an email ticketing system. CartFlows doesn’t offer chat or phone support. However, they go above and beyond answering support tickets within 24 hours and even write custom scripts upon user request.


All personal information is protected to the best of CartFlow’s capabilities. It follows industry best practices to prevent fraud.

Credit card information is encrypted using secure socket layer technology (SSL) and stored using AES-256 encryption.

No electronic storage is 100% secure. CartFlows follows PCI-DSS requirements.


CartFlows Pricing

CartFlows has a Free version with reduced features. CartFlows Pro can be purchased yearly for $199 and $299 respectively. You can also purchase a 30 sites lifetime license for $999.

CartFlows Free – $0 per year

  • 2 Landing Page Templates
  • 3 Checkout Templates
  • 3 Thank You Templates
  • Custom Thank You Page
  • Two Column Checkout
  • Dynamic Links
  • Facebook Pixel Integration

CartFlows Pro – SINGLE Site License – $199 per year

  • 7 Landing Page Templates
  • 7 Checkout Templates
  • 7 Thank You Templates
  • 7 Upsell Templates
  • Custom Thank You Page
  • Two Column Checkout
  • Once Column Checkout
  • Sales Funnel Builder
  • Conversion Optimized Checkout
  • Checkout Fields Editor
  • Checkout Offers
  • One-Click Order Bump
  • One-Click Upsell & Downsell
  • Cart Abandonment
  • Readymade Funnel Templates
  • Top-Notch Support
  • Amazing User Community
  • Great Documentation & Video Tutorials

CartFlows Pro – 30 Sties License – $299 per year

  • Sales Funnel Builder
  • Conversion Optimized Checkout
  • Checkout Fields Editor
  • Checkout Offers
  • One-Click Order Bump
  • One-Click Upsell & Downsell
  • Cart Abandonment
  • Readymade Funnel Templates
  • Top-Notch Support
  • Amazing User Community
  • Great Documentation & Video Tutorials

CartFlows Pro – 20 Sites LIFETIME License – $999 (one-time fee)

  • Sales Funnel Builder
  • Conversion Optimized Checkout
  • Checkout Fields Editor
  • Checkout Offers
  • One-Click Order Bump
  • One-Click Upsell & Downsell
  • Cart Abandonment
  • Readymade Funnel Templates
  • Top-Notch Support
  • Amazing User Community
  • Great Documentation & Video Tutorials

Cartflows Review Alternatives



ClickFunnels is a sales funnel software that hosts funnels. While it is easy to build funnels and access your data, funnels can’t be loaded to your domain. This can be a disadvantage if you want to switch funnel companies or lose a funnel that you worked so hard to perfect.

Here check out how ClickFunnels compares with Leadpages, Thrivecart, and Optimizepress.


  • Drag-and-drop editor
  • Actionetics e-mail autoresponder (upgraded plan only)
  • BackPack Affiliate tool (upgraded plan only)
  • Memberships
  • Sales funnel sharing
  • Split testing


  • Page builder lacks customization
  • Funnels are hosted on ClickFunnels and not on your domain
  • Support is lacking


Basic – $97 per month

  • Up to 20 sales funnels
  • Up to 100 landing pages
  • Up to 20,000 visitors to the sales funnel

Etison Suite – $297 per month

  • Unlimited sales funnels
  • Unlimited landing pages
  • Unlimited visitors to sales funnel
  • Actionetics e-mail autoresponder
  • BackPack affiliate tool



ThriveArchitect lets you host your sales funnels on your domain but you will have to build them outside of WordPress to do so. If you are using WordPress and/or WooCommerce, you will need to use separate software to link the two.


  • 100+ page templates
  • Global colors
  • Popup engine
  • Works with any theme
  • Frequently updated


  • All funnels are built outside of WordPress
  • Can be clunky integrating with WooCommerce
  • Complex UI
  • Lack of support
  • No third-party plugin options


Thrive Suite – $19 per month (paid annually $228 total)

  • 30-day money-back guarantee
  • Install on up to 25 websites
  • Unlimited support
  • Unlimited updates
  • Thrive Theme Builder
  • Thrive Architect
  • Thrive Quiz Builder
  • Thrive Leads
  • Thrive Optimize
  • Thrive Comments
  • Thrive Apprentice
  • Thrive Ultimatum
  • Thrive Ovation


WooFunnels provides WooCommerce with a sales funnel builder and optimized checkout for WordPress-based online stores. Use mainstream page builders to build sales funnels and increase conversions.


  • WordPress and WooCommerce friendly
  • 1-click optimized sales funnels and checkout pages
  • Integrations with popular page builders
  • 1-click upsells, downsells, order bumps
  • Cart abandonment
  • CRM
  • WordPress automation
  • Developer friendly
  • Frequently updated
  • Attentive customer support


  • CRM is only available on the $499 a year plan
  • WordPress must be used as a host
  • Possible plugin conflicts
  • Speed issues


Starter – $199 per year

  • Unlimited Funnels
  • Optimized Checkout Pages
  • One-Click Upsells & Downsells
  • Order Bumps
  • A/B Testing
  • Lead Capture Forms
  • Cart Abandonment Tracking
  • Contacts Reporting
  • Deep Analytics
  • Ready to Use Templates
  • Use on single site
  • One year support

Growth – $299 per year

Starter plus:

  • Use on up to 25 sites
  • Priority support

Scale – $499 per year

Growth plus:

  • Automated Follow Up Emails
  • Automated SMS via Twilio
  • Autonami Integration with Active Campaign, Drip, Keap, Convert Kit & other supported CRMs
  • Autonami Integration with External Tools such as Slack, Google sheets & other Applications
  • Autonami CRM

Optimize Press


OptimizePress is a premium WordPress plugin. It was created to design drag-and-drop landing pages and sales funnels. OptimizePress also supports membership sites, opt-in forms, and drip campaigns.


  • Works seamlessly with other third-party plugins
  • Pages load fast
  • Affordable
  • A large variety of free and premium templates


  • Support is slow to respond
  • UI looks outdated


Essential – $99 per year

  • Revolutionary OptimizeBuilder Page Building Platform
  • Build Unlimited Pages
  • Unlimited Leads & Traffic
  • SmartTheme Marketing Theme
  • 250+ Conversion Optimized Templates
  • 27+ Premium Integrations
  • Regular Product Updates & New Features
  • Email Support from our global team

Business – $149 per year

  • Revolutionary OptimizeBuilder Page Building Platform
  • Build Unlimited Pages
  • Unlimited Leads & Traffic
  • SmartTheme Marketing Theme
  • 250+ Conversion Optimized Templates
  • 27+ Premium Integrations
  • Regular Product Updates & New Features
  • Email Support from our global team
  • OptimizeUrgency: Add Scarcity alerts to your pages

Suite – $199 per year

  • Revolutionary OptimizeBuilder Page Building Platform
  • Build Unlimited Pages
  • Unlimited Leads & Traffic
  • SmartTheme Marketing Theme
  • 250+ Conversion Optimized Templates
  • 27+ Premium Integrations
  • Regular Product Updates & New Features
  • Email Support from our global team
  • OptimizeUrgency: Add Scarcity alerts to your pages
  • OptimizeFunnels: Our sales funnel builder for WordPress
  • OptimizeCheckouts: Accept payments on your website with ease
  • OptimizeLeads: Our Hosted opt-in form software (add opt-in forms anywhere)
  • Easy Split Testing: Split test pages in your funnels for optimized results
  • Premium Template Collections



SamCart is a wise choice if you are selling primarily digital products. The shopping cart service provides flexible payment options for selling online courses, SaaS, memberships, ebooks, and more. It is a hosted service, meaning you can be up and running within an hour without any web developer help.


  • Pre-built, optimized templates
  • Custom branding for checkout
  • Supports Zapier integration
  • Free digital marketing courses


  • High monthly fee
  • Only supports one currency
  • Lack of security (no two-factor authentication)


Launch – $49 per month

  • No Additional Processing Fees
  • Unlimited Pages & Products
  • Unlimited Templates
  • Drag & Drop Template Builder
  • Full Template Library
  • Advanced Subscriptions
  • Full Email Customizations
  • Custom Domains
  • Digital Product Delivery
  • Coupons & Discounts
  • Smart Pixel Tracking
  • Pay What You Want
  • Sales & VAT Tax Support
  • Free SSL Certificate
  • Apple & Google Pay
  • Custom Thank You Pages
  • SamCart Branding

Grow – $99 per month

Launch plus:

  • Completely White-Labeled
  • Custom Checkout Fields
  • Order Bump Collections
  • Post-Purchase Upsells
  • Multiple Payment Options
  • 3 Admin Users
  • UTM Tracking & Marketing Reporting
  • Advanced Reporting
  • Customer Management
  • Subscription Charge Reminder
  • Advanced Subscription Cancellations

Scale – $199 per month

Grow plus all advanced features including:

  • Cart Abandonment
  • Built-in AB Testing
  • Affiliate Center
  • Subscription Saver (Dunning)
  • CRM Integrations
  • Custom Integrations (Webhooks)
  • Email Support (Priority)


Question: Does CartFlows support subscription payments?

Answer: CartFlows works with a third-party extension through WooCommerce called WooCommerce Subscriptions extension for payment gateways. The following payment gateways are currently supported: Auth.Net, iDeal via Mollie, PayPal, Stripe, and Cash on Delivery. CartFlows is currently working on supporting Square.

Question: How do I get updates?

Answer: WordPress backend sends out an automatic notification when an update is available. You will have the option to update CartFlows with just one click.

Question: Can I use CartFlows for my client websites?

Answer: Yes. CartFlows supports multiple websites. Whether you need one or two or 30, CartFlows can support your needs.

Question: With my purchase will I get access to future features?

Answer: When you purchase CartFlows Pro, you have access to all future updates as long as your license is valid.

Question: What happens if I don’t renew my license?

Answer: CartFlows’ annual fees cover support and feature updates costs. If you choose not to renew your license, you will still have access to any flows you have set up before the license expired. Reactivate your account to take advantage of new features and professional customer support.

Question: Does CartFlows work with Shopify?

Answer: No. Currently, CartFlows is only compatible with WordPress sites.

Final Thoughts About CartFlows

If you are looking for a sales funnel builder that is built for WordPress, CartFlows is a great option, which I am sure you saw in our CartFlows Review. It is affordable, customizable, and easy to use. Whether you are an eCommerce newbie, an existing online shop owner, or an agency, CartFlows has a solution for you.

If after reading our Cartflows Review, you are still not sure if it is right for you, you can check out the 30-day free trial.

Julie Thompson

Julie Thompson loves business and loves helping other people succeed in their entrepreneurial journey. She's written for as well as Business News Daily. She has over a decade of experience working remotely and uses her experiences to help others. As a remote worker, Julie depends on many tools to help her run her home office efficiently. With Julie's experience of working remotely for so many years, working with international business owners, startups and her active testing and research of new software, she feels confident in giving advice to The Digital Merchant readers. Some of Julie's favorite software are Trello, Grammarly Premium, Canva, MailChimp, Ubersuggest, Google Analytics, and Google Docs. Why are you giving advice on Marketing Satchel? I've worked in digital marketing remotely since 2008. Some of my clients were international entrepreneurs, startups, small businesses and company CEOs. I enjoy researching and testing software actively. Which part of marketing is your favorite? My favorite part of marketing is getting an engagement response from a cold lead. What type of work have you done in the marketing field? I've done celebrity outreach, affiliate marketing, blogging and I'm a freelance business owner. If you could give people one piece of advice related to marketing, what would it be? Listen to your audience! Constructive feedback is essential for growth.

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