• Landing Pages  
• Squeeze Pages  
• Webinars  
• Membership Sites 

And, you’ll get even more bang for your buck depending on the payment package you choose. For instance, with their Etison Suite Package, you’ll have access to ClickFunnels affiliate features.  

You can use these features to create an affiliate program with Backpack. Affiliate marketing is a great way to increase conversions, as well as generate more leads.  

Also, you can change up your email marketing by switching over to Actionetiks.  

Overall, you’re getting a platform that can pretty much do whatever you need it to.  

Which, is awesome! 

What is Optimizepress?

Optimizepress is an online “Drag and Drop” page builder which has been around for quite a while. You can use it to create the following page types:  

• Landing Pages  
• Sales Pages  
• Membership Portals 
• Blogs  
• Forms and Signups  
• Sales Funnels 

It’s available as a WordPress plugin and is suitable for both businesses and individuals.  

The main advantage of a tool such as this one is that enables you to create landing pages that have the potential to generate sales.  

Making Optimize Press digital marketers dream come true in the form of a WordPress plugin/theme.  

The tool offers several cool features, which we will provide a full breakdown of down below. But first, let’s just quickly get an overview of what the tool has to offer.  

Quick Overview of the Online Tool  

Optimizepress’s live editor makes building pages feel like a piece of cake. You can use it to:  

• Construct pages from scratch by yourself 
• Edit over 60 built-in templates to create a personal interaction 

Craft Professional and Clean Looking Pages 

Along with the online editor, you’ll also have access to a variety of elements to craft professional and clean looking pages for your website. Such elements include:  

• Feature boxes  
• Multimedia   
• Testimonials  

Finally, the online business tool is also friendly to integrations. So, you’ll be able to link it up to some email automation or analytics software, if you so wish. 

The main funnel options you need to be familiar with are:  

• Event  
• Sales Page   
• Lead Generation  

You should be able to see all three of the above funnel types down the left sidebar of Click Funnel Interface.  

Etison “Drag-N-Drop” Builder  

For those who adore the ability to customize and control, the notion of a drag and drop builder should make them very pleased indeed.  

Quick Summary of how the builder works:  

1. Design and customize your page using a template or from scratch.  

2. Customize the structure of your pages. 

3. Introduce Elements to your pages.  

4. Customize using advanced tools.  

5. Set your pages to “Live”.  

6. Mobile optimise all pages.  

ClickFunnels Drag and drop builder will enable you to shape and mold your site’s pages exactly as you wish. Your site pages are aligned with:  

• Rows  
• Columns  

Which gives you the flexibility you need, to shape your site’s pages the way that you see fit.  

Other options available to you within the builder include:  

• Elements
• Sections  

Once you are done designing and editing your pages, you can quickly preview your work. If you’re happy enough with what you see, then you can go ahead and save your work in the top right corner.  

Also, you can use the templates we’ve spoken about previous to this to help design your pages. Or create your pages from scratch, with both actions being super easy to execute.  

What’s great about the editor, is that it’s extremely easy to use. Most would agree that intuitive is the word that springs to mind when you’re using the Etison builder.  

And anyone out there sweating that they’re not Tech-savvy, need not be any longer. You see, you don’t need to understand how to write code to effectively use this tool. So, you can stop fretting about HTML and CSS! 

You’ll also have the ability to generate a fantastic range of pages including:  

• Opt-in Pages 
• Sales Page  
• Order Form Pages  
• Upsell Pages 

The following are a list of basic elements provided by ClickFunnels:  

• Buttons  
• Forms  
• Headlines 
• Video  
• Audio   
• Image  
• Text 

Basic elements are visible on the front end of your sales funnel.  

The following are a list of advanced elements provided by ClickFunnels:  

• Surveys  
• Progress Bars  
• Pricing Tables  
• SMS Signup 
• FAQ Blocks 
• Facebook Comments 
• Countdown Timers  

Advanced elements are usually utilized as a method to grow contact lists. (For instance, your prompt potential leads to complete a survey upon entering your sales funnel. Once they’ve completed the survey, you send them a message telling them to enter their email address to view their results.) 

Advanced elements are often section specific too. With membership pages, you’ve access to membership elements. These elements have been optimized to benefit membership pages specifically.  

Nearly all element properties can be customized via the sidebar. Here a few customizable element properties:  

• Margins 
• Fonts 
• Background Colour  

Sometimes with sites that offer templates and a drag and drop builder, the problem of sites and pages looking similar can crop up. Naturally, you want your site and all its pages to feel personal and unique to your brand. So, that’s why it’s great that you’ve so much customization with Clickfunnels.  

With so many elements and customizable element properties, it’s impossible for any site or page you create using Clickfunnels, not to take on a life of its own. Which, is awesome.  

Optimizepress Main Features  

Here are some of the top features offered by this online tool.  

Live Editor 

This feature is great because it allows you to make changes to your site in real-time. Now, some people may not fully understand what that means, but don’t worry because it’s quite a simple concept to grasp. 

You see, real-time simply means that whatever changes you make, will become effective immediately. Which means, you won’t have to keep previewing your site, or refreshing the page.  

And, due to the fact Optimizepress offers a drag and drop feature, you’ll be able to position all of your page’s elements, wherever you want.   

With the Live Editor, you’ll also be able to change the following aspects of your pages:  

• Fonts 
• Sizes 
• Colours  
• Text  

Templates 

With Optimizepress, you’ll have access to over 60 fully customizable templates, which you can use to create pages on your site. All of the aforementioned templates come built-in to the product’s software. And, you’ll also have access to over 300 more templates through their Club and Marketplace. 

Their templates look clean and professional, and according to their site, have been “optimized for conversions”.  

Also, the templates come with specific design recommendations. For instance, some page templates are recommended for people looking to give away a free e-book. Others are recommended to people looking to include opt-in forms to help increase their contact lists.  

Other cool template features include: 

• Quick and Easy-to-Use Lead Generation Tools (2 Step Opt-in forms, Opt-in boxes, etc.) 
• A/B Split Testing (Publisher and Pro Packages) 
• Conversion Related Data to allow for Site Optimisation  
• Mobile Optimised Page Templates 
• A Diverse Range of Tools to make your Site Stand Out (Social Media Buttons, Tables, etc.) 

No matter what your marketing goals are, Optimizepress is sure to have a template for you.  

Custom Elements 

Elements are key to creating online pages, and with Optimizepress, you’ll have access to over 40 of them. All of which, can be customized to fit your specific needs.  

Here a few quick examples of elements you’ll have to choose from:  

• Arrows  
• Feature Boxes 
• Audio Player  
• Bullet Block  
• Images  

A Fully Responsive Design  

Obviously, with any digital product, which aids in the site creation process, you’d expect them to have extremely fast response times. 

 And again, as you would expect, Optimizepress certainly does. Having software that works across multiple devices (Optimizepress does), in a plethora of different scenarios (again, it does), is a must in today’s digital economy. Mainly because there are so many products out there now, that if you’re not on top of things, you’ll be left behind.   

For instance, 50% of all web traffic is now mobile. Meaning, all your sites have to be optimized for mobile. If not, you’re going to have a high bounce rate because your site will take too long to load. Which means leads will go elsewhere in search of what they want. Also, your site would just look generally crappy. 

Page Builder  

Our next, and final, feature we’ll be discussing is the page builder.  

The fact that this is an online page builder, makes this tool the most important aspect of the entire product. So, it’s fair to say, we’ve certainly saved the best for last.  

Upon entering the page builder, you will be prompted to create and name your page.  

To do this, you will be presented with three pre-sets:  

• Blank Page  
• Content Template  
• Saved Pre-set  

Naturally, whichever one you choose, is entirely up to you.  

Membership Portal  

Another bonus of this page builder is that it allows you to create membership sites. This is rather unusual, mainly because you would typically have to download a plugin to get this function.  

Anyway, it’s certainly not the best tool, when it comes to creating a membership portal or membership site. But it’s got a decent level of functionality, and can perform reasonably well.  

Here are some cool features you’ll have at your disposal when creating membership sites with Optimizepress:  

• Drip Content  
• Membership Plans  
• Contact Members via Email  
• Optimizepress Integration
• Log in Forms  
• Module Listings 

ClickFunnels Reviews 

We used Trustpilot.com to review ClickFunnels. For the sake of continuity, as well as being unbiased, you’ll find that customer reviews regarding ClickFunnels and Optimizepress have been structured a certain way. That is:  

• Good  
• Bad  
• Ugly  

But there isn’t anything bad or ugly about ClickFunnels. The word excellent is by far the aptest way to describe their platform.  

The final review will come from Jackie. Jackie was not at all happy with ClickFunnels. Jackie felt that they were “a bad company” and “robbed” him/her “of money” (Their profile picture shows both a man and woman together. The fact Jackie is a unisex name, makes it difficult to differentiate between who left the review. Hence, why we said “him/her”).

Anyway, ClickFunnels replied to the review (as they do all negative reviews), and offered their sympathies and explained their ethos. They finished their reply by encouraging Jackie to make contact using the email [email protected], should they encounter any more issues. Also, they wished Jackie all the best in the future, which we felt was a nice touch and proves that they are a classy company.  

Honestly, there’s nothing bad you can say about ClickFunnels. They offer an awesome platform full of stuff that works. And, if you’re unhappy in any way, shape, or form, their support staff will do their utmost to remedy the situation. They are well deserving of their 88% five-star ratings on Trustpilot from the 136 that have been left at our time of writing.  

Optimizepress Reviews 

We used g2.com, to find non-biased Optimizepress reviews.  

The Good 

Our most positive review comes from Rebecca.  

She was a big fan of its:  

• Pricing  
• Easy to Use Interface  
• Functionality 
• Usability Across Multiple Sites 

But she was a bit bummed out by their pricing structure. She would have preferred monthly subscription options, as opposed to the annual subscriptions that they offer. 

For any small businesses out there, you’ll be pleased to hear that Rebecca feels this plugin is a great match for you. You will be able to use the site to create:  

• Landing Pages  
• Modules  
• Onsite Notices  

The Bad 

Our next review, from Pavel, is not so positive. Nonetheless, there are still some positives mixed in. 

For instance, he enjoyed the following aspects of Optimizepress:  

• Landing Page Creator  
• Efficient Loading Speeds 
• The Visual Editor  

But he was not best pleased by its:  

• Outdated Paid Templates 
• Lack of Simplicity  
• Time Consuming Nature (it takes a while to understand how to do stuff) 

He goes on to recommend that people try Optimizepress out if they want because it does have some good features.  

Pavel also mentions that he found the tool great when it came to membership sites due to its “powerful features”. But he went on to stress that it takes a great deal of time to become accustomed to Optimize Press.  

During that phase of acclimatization, he found himself heavily reliant on Optimizepress’s documentation (their support team and guides).  

The Ugly  

Finally, we’ve come to the end of the reviews. And, as you can tell, this is going to be by far the most negative of our three reviews.  

It comes from Kimberly, who felt that the plugin is “Old and Clunky”. 

The greatest compliment she could give the plugin was that it was a top performer in the past. But time has left it trailing in the dust, with other platforms now racing to the fore.  

Other flaws she found with the plugin were as follows:  

• Clunky  
• Difficult to Use  
• Not Integration Friendly 

Kimberly does not recommend Optimizepress and says that people should look for something more modern.  

In the past, her company used it to create membership sites. But they have since decided that they will look elsewhere for a similar tool.    

More In-Depth Optimizepress Review

Why not check out our in-depth Optimizepress review.

ClickFunnels vs Optimizepress – Pros and Cons

What’s Good about ClickFunnels? (Pros) 

• Vast Selection of Pages for your Funnels (Optin, Upsell, etc.) 
• Responsive Support Staff (Available 24/7) 
• Ability to Export all your Site’s and Contacts HTML  
• New Templates and Software Updates come Free of Charge 
• Sales Funnels Flow 
• The Platform Offers Everything You Need  

What’s Good about Optimizepress? (Pros) 

• You can use the plugin to create membership sites and portals. Which saves you money, because you won’t have to go out and buy a plugin for that specific purpose 
• Although some may disagree, we feel that the price is of good value 
• Lots of great templates built into the plugin and more can be purchased through its Club and Marketplace (300+) 
• The plugin can be integrated with other software 
• Awesome features for creating sites and pages  

What’s Bad about ClickFunnels (Cons) 

• Pricing is not Great 
• Limited Customisation Support  
• Standard Plan Offers Limited Funnels and Visitors 

What’s Bad about Optimizepress? (Cons) 

• It’s outdated  
• Slows down your device significantly  
• Slow Support  
• May upset other plugins (Proprietary Save Format) 
• Slow Connections when creating Funnels 
• Unsuited to Upselling