Last Updated on August 25, 2020 by Natalia Bickell
In this guide, we’re going to provide you with an in-depth Leadpages review and analysis of the platform so that you will be able to get a better picture of the core features that you’ll gain access to when using the platform.
Converting website visitors and leads into actual sales can be difficult if you don’t have an effective plan or strategy implemented. As the old saying goes, you only get one time to make a good first impression and that couldn’t be truer when speaking about the world of online marketing. When someone clicks on your site link from a google search page or by entering it indirectly, the entire course of their actions will be based upon how well put together and organized your website homepage is. The very first page that a visitor or lead sees when visiting your website is what is known as a landing page or lead page.
This is one of the most important elements of your website in general because it is what allows those interested in your services or product the ability to interact with and gain a clearer understanding as to what exactly your site has to offer whether that be in the form of material goods, digital services, or virtually anything else. Landing pages are one of the sole methods used for generating quality leads and building a sustainable interest in your brand, which is why making sure that it is set up correctly can significantly advance your marketing goals.
When it comes to creating a landing page, there are several different methods and techniques that you can use to do so, however, if you’re a beginning site owner or someone with very limited experience in the field of digital marketing, it can be hard for you to find the right approach to setting up a quality landing page that will bring you the conversions and level of engagement that you want. If you fall into the category of being one of those people, there is no need to worry because there are several different platforms out there designed to help you create premium landing pages with little to no technical backend skills required.
One of the leading landing page creation platforms available is Leadpages, the solution gives you access to a lot of very powerful features and capabilities that you can use to enhance the effectiveness and overall quality of your landing page layouts and designs in general. As stated previously, there are several different elements, factors, and variables that you must take into consideration to optimize the results that you see.
If you’re someone who has been trying to find the perfect landing page creation tool to assist in helping you create high-quality lead pages that encourage your customers or site visitors to interact with your content at a much higher rate but haven’t been able to find the right solution that you need, you’re in luck.
To begin, let’s take a look at exactly what Leadpages is and how you can use it to improve your online marketing strategy.
What is Leadpages?
In a nutshell, Leadpages is a premium landing page platform that gives you the ability to create top of the line landing pages without the need for having any prior technological experience or skills. The platform offers a wide range of very powerful capabilities that will allow you to increase the amount of engagement and interaction that your products, business, or services receive by using an intuitive platform that puts all of the tools you need in one convenient place for you to access.
The platform also offers a lot of other powerful features and capabilities which will allow you to improve the overall quality of your landing pages in a comprehensive manner. There are a lot of other benefits that you’ll gain access to when using this platform however we’ll cover those in more detail later on in this guide.
Now that we’ve gone over exactly what Leadpages is, it’s time to take a look at who is was designed for and how it can potentially help you depending on what your preferred marketing goals are.
Who is Leadpages for?
Leadpages is a platform that was designed with a lot of different audiences in mind, at the core, it’s a platform for any online marketer or business owner that is interested in increasing the quality of their landing page designs and layouts. The platform itself comes with a lot of different templates and easy to use design layouts which make it easy for you to begin creating quality landing pages customized to fit the specific industry you’re in.
Regardless of what industry you may be in, this platform offers a wide range of very useful features that you can use to create stunning landing pages that will bring in verifiable results. There are so many different ways that you can implement the useful capabilities and features given to you by this platform into your digital marketing strategy overall to start seeing the results that you want and expect. If you own a website and are trying to increase the number of sales, interaction, or engagement that your content or products receive, this platform is the perfect solution for you.
Now that we’ve gone over exactly who this platform was created for, it’s time to take an in-depth look at all of the various pricing options and plans that you will be able to choose from when signing up and utilizing this platform for all of your landing page related needs.
Pricing Options & Plans: Leadpages
One of the most important things to consider before signing up for any online marketing solution or platform is how much it cost. Leadpages offer a wide variety of different plan and pricing options for you to choose from all of which give you varying levels of access to the features and capabilities offered. Since each plan comes with different features and capabilities, you need to consider what your core needs are as they relate to the features you need to advance your landing page efforts.
In the following section, we’re going to provide you with a detailed breakdown of all the plans offered by this platform so that you can make an educated decision about which one is right for you. Make sure that you read each section in full so you can have a clear understanding of what each plan has to offer you.
All of the plans we list below will be priced according to the monthly subscription model, each plan offered by this platform gives you the ability to pay on either an annual or monthly basis. Keep this in mind before making your final decision so that you can choose the option that will be the most cost-effective for you.
- 1 website
- Pop-ups, Alert bars, Landing pages
- Unlimited leads and traffic
- Free web hosting
- Lead notifications
- 40+ Integration options
- Facebook & Instagram as a creation
- Mobile-responsive themes
- 3 websites
- Landing pages, Alert bars, & Pop-ups
- Unlimited traffic & leads
- Free website hosting
- Mobile-responsive themes
- Lead notifications
- 40+ integration options
- Instagram & Facebook as builder
- Unlimited A/B split ad testing
- Email trigger links
- 10 opt-in text campaigns
- Online payments and sales tracking
- Chat & Email feature
- 50 websites maximum
- Pop-ups, alert bars, & landing pages
- Free website hosting
- Priority chat, email, and phone support
- 40+ integration options
- Instagram & Facebook ad builder
- 10 opt-in text campaigns
- Advanced integration options
- 1-on-1 quick start call feature
- 5 Pro sub-accounts
- Email trigger links
- Unlimited A/B split ad testing
- Online payment and sales functionality
- Lead notifications
- Mobile-responsive themes & templates
- Unlimited traffic and leads
As you can see, each one of these plans offers different levels of access to the core features and capabilities that you’ll need to see a significant improvement in the overall quality and effectiveness of your landing pages. Depending on your preferred marketing style and approach, each of these plans can bring significant benefits to your landing page creation and promotion efforts without requiring too much physical input on your part.
Always analyze what key capabilities and features you need access to most so that you will be able to choose the right plan that meets all of your needs.
Now that we’ve gone over all of the various plans and pricing options that you can choose from when using this platform, it’s time to take a look at what some of the primary pros and cons are about Leadpages.
Leadpages Review: Pros & Cons
As with all platforms that are designed to help you improve your digital marketing methods and techniques, there will be several different pros and cons that you face when utilizing the platform for all of your essential needs. It’s important to factor in and consider these various elements to ensure that the platform has all of the functionalities that you need most. This platform comes with a lot of beneficial features and capabilities in addition to some negative attributes that you’ll want to take into consideration before paying any money to sign-up for any of the plans offered by this platform.
In the following section, we’re going to take a deep look into all of the main pros and cons that you will have to face when using this platform for all of your landing page creation and management needs.
- Easy to use interface and mechanics that make it easy for you to create multiple landing pages that are stunning in terms of quality and design
- Comes loaded with a lot of premade templates that make it easy for you to begin creating landing pages based upon specific themes or industries very easily
- Compatible with numerous CRM integrations like WordPress which makes it easy for you to advance all aspects of your online marketing strategy in synchronization with your landing pages to maximize the number of results that you experience
- Unique features that are only available as a perk with this platform in particular which is what makes it so valuable when compared to other options currently out on the market
- Drag & drop landing page editor that makes it easy for you to design and create customized landing pages that will bring in high conversion rates
- Template designs can be quite basic and lacking in areas of depth
- Limited access to features based upon which plan you decide to sign-up for
- Quite expensive for smaller businesses who need only a certain set of features to further their marketing needs
All of these various pros and cons rest at the core of what this platform has to offer to individuals interested in optimizing the design, layout, and effectiveness of their landing pages. Before signing up for a plan to use this platform, you need to consider all of these various factors to ensure that you will be able to utilize all of the various features and capabilities to your advantage.
These various pros and cons can all be either deciding factors in helping you choose whether or not this is the right solution for the way in which you intend to optimize your landing pages. Make sure you take the time to read over the above sections closely so that you will be able to make an educated decision about if you should sign up for this platform or not.
Now that we’ve gone over all of the various pros and cons of this platform, it’s time to take a look at all of the core features that you will gain access to once you begin using this platform for your landing page creation and management needs.
Leadpages is a platform that is packed with tons of different features that are designed to help you improve the quality of your landing pages. All of these different features will provide you with very specific enhancements and benefits to your landing page approach. Each one of features offered by this platform perform very specific functions and tasks related to the optimization and fine-tuning of your landing pages, because of this, it’s important for you to understand in full detail what each of these features is capable of offering to your digital marketing efforts.
In the following section, we’re going to give you a full breakdown of all of the features that come included in this platform to help you make an educated decision about whether or not this is the right solution to your landing page needs. Make sure that you read each feature breakdown in full so that you will be able to understand what all of them do and how they perform in action once you sign-up and begin using the platform in reality.
In order to optimize your landing pages, you will need to monitor the progress of their results and lead generation over time. To do this, you will need access to detailed analytical tracking capabilities which will allow you to get a close-up view of how your landing pages are performing over a given period of time. This platform offers a lot of intuitive and robust analytical tracking capabilities which will allow you to stay on top of how your marketing strategy is advancing. The best part about this feature is that you will be able to integrate third-party analytics tracking solutions such as Google Analytics, Facebook Pixel, and many others.
This will allow you to optimize your landing page design and deployment techniques so that your interaction and engagement levels increase also. The onboard and third-party analytics offered by this platform is what makes is such a powerful option for those interested in creating premium landing pages.
No marketing platform is complete without the ability to use integrations as a way to bring out the full potential in what the platform has to offer. This landing page solution is no different, you will be able to use a wide range of different integrations such as WordPress and Joomla in order to enhance the overall experience that you get when using the platform. All of these different integrations also give you the ability to provide your visitors with more interactive elements and options so that you can increase your odds of gaining solid conversions on a consistent basis.
This platform takes integrations to the next level by offering you both website and marketing integration options. On the marketing integration side, you have the ability to implement various third-party solutions such as payment gateways, CRM systems, marketing automation services, webinar creation tools, and much more. These various integrations give you the ability to increase not only the effectiveness of your landing pages but also their general theme and design.
On-Site Hosted Landing Pages
This platform hosts all of the landing pages that you create on its own servers, this adds security and stability for your landing page so that you can be confident in the fact that it will remain active. You also have the ability to host the landing pages on your own domain which adds versatility to the platform and it’s capabilities overall.
One of the major factors that will determine the overall success of your landing page is its design and layout. Trying to come up with a high-quality landing page design as someone with no prior experience can be quite difficult, which is where Leadpages premade landing page templates come into play. This platform offers a lot of pre-designed landing page templates that can be used for products and services in various different industries. You can also visit the paid template marketplace in order to choose from a wide range of different premium designs and layouts that will help you increase the number of conversions and overall results that you receive from your marketing efforts.
This feature also makes it easy for you to simply edit and publish your landing page so that you can begin seeing the results you expect without having to waste too much time with the technical aspect of configuring your landing page.
The best way to analyze the effectiveness of your landing pages is by comparing one design and layout to another. This is what is known as A/B ad testing and it’s the practice of creating one ad that has different variable elements in order to compare how it performs against another ad with similar content in a different configuration. This is a great way to analyze and gauge which landing page design brings in the most conversions and leads so that you can continue to build off of the elements that seem to entice your visitors to interact with your content the most. This platform makes it easy for you to set up a split ad campaign in addition to monitoring its performance to see which variant performs the best.
Drag & Drop Editing Tools
Creating landing pages can be a difficult thing without the right platform by your side, which is why this solution makes it easy for you to design and launch high-quality landing pages using it’s simple and easy drag and drop editor. You will be able to simply drag new elements that you want into any area on your website and drop them there so that you can customize and optimize your landing pages at any given time to increase lead generation and sales. The drag and drop feature on this platform is glitch-free and very seamless.
You will be able to use this feature to design stunning landing pages very easily which is what makes it such a useful and powerful aspect of this platform.
Leadboxes is the Leadpages solution to customized pop-up forms, this feature enables you to create interactive website forms that can be used to collect key data and information about your visitors and customers on a regular basis. You can do innovative things such as link buttons to specific actions, create an opt-in form, and much more all from within one simple platform. The best part about this feature is that you can set the Leadboxes to automatically display once certain user actions or engagements on your website. These pop-ups can be used to significantly increase the rate of conversions and overall interaction that your campaign receives without you having to put in too much physical work on the backend.
The variable configuration and settings available to you when using this feature is also one of the things that makes it such a powerful platform that can be used to advance the progress of your landing pages and how effective they are at bringing your business conversions.
This feature is one of the most unique offered by this platform, you will be able to allow your leads to opt into your newsletter by using their mobile phone number. They will receive an automated text message that will allow them to confirm their subscription to your email list or newsletter. You can use this feature to make the process involved with interacting with your landing page much more seamless and easier when compared to other methods of newsletter acquisition and newsletter sign-up. This feature is commonly used for very specific niche websites or industries that benefit solely from mobile interaction and engagement.
Leadlinks allows you to opt your existing subscribers into particular offers and special incentives which will allow them to interact with your website and services in a much more efficient manner. Leadlinks will give you the ability to sign your audience up for events such as webinars, and other online presentations that you may offer to your subscribers at any given time. You can accomplish all of these tasks by simply sending out a personalized link that your audience will then be able to interact with.
All of these various features combine into one powerful package that gives you the power to create premium landing pages which will increase the number of conversions and overall interaction that your website receives on a consistent basis. Regardless of what industry or niche category you may be in, all of these capabilities will undoubtedly improve the quality of your marketing campaign and how effective your landing pages are at attracting real engagement that can be measured.
If you need a powerful landing page creation tool to assist you in making stunning designs that will attract visitors and customers to engage with your content in a much more excited manner. You will be able to implement all of these features into your marketing campaign in some capacity which is why there are so many potential benefits to using this platform.
Now that we’ve gone over all of the core features and capabilities of this platform, it’s time to take a look at some alternative recommendations if Leadpages still doesn’t seem like the right platform for you.
Leadpages Review: Alternative Recommendations
If after going through all of the various features and capabilities that we’ve covered above you still don’t feel like Leadpages is the right platform for your desired landing page creation needs, you’re in luck because there are several different options for you to choose from. In the following section, we’re going to list our top alternative recommendations to the Leadpages platform that you can sign-up for to enhance the number of results that you see from your marketing efforts.
Keep in mind, all of these different recommendations offer varying levels of features and capabilities. This is why you still need to consider what your personal needs are as they relate to how you plan on approaching the process of creating and launching your landing pages.
Instapages is a powerful landing page tool that gives you the ability to create stunning pages by using a simple and intuitive drag and drop editor which includes a lot of different templates that can be integrated into the design and roll-out of your landing pages. It’s probably one of the easiest to use landing page solutions and it comes with a lot of different built-in analytics tracking and monitoring capabilities which will help you consistently improve on the progress and conversions that your landing pages bring in. the platform also comes with an integrated photo editor and you can configure the opt-in process of each landing page separately increasing the overall effectiveness of your marketing approach.
#2 Thrive Themes
Thrive Themes is similar to Leadpages however it is specifically designed for websites built on the WordPress platform. This platform integrates into WordPress and gives you the ability to create personalized landing pages that include interactive elements and high-quality designs which will encourage your visitors to engage with your content in a much more efficient manner. This platform also offers a two-step opt-in process which allows you to expand on your marketing capabilities and method.
#3 Emperor Pages
Emperor Pages is also similar to Leadpages and it gives you the ability to choose from a wide range of existing templates that will allow you to create premium landing pages that are visually stunning. The best part about this platform is that it’s very easy and simple to use, you won’t need any prior coding experience or knowledge to begin creating highly converting landing pages that bring in the results you expect to see.
All of these different recommendations cost different prices, are compatible with specific integrations, and operate according to separate mechanics. Go through our breakdown of each so that you can make an educated decision about which one of them will be able to provide the most benefit to your marketing efforts.
Now that we’ve gone over all of the top alternative recommendations we have if Leadpages isn’t what you’re into, it’s time to take a look at what our honest opinion is as it relates to whether or not you should use this platform for your landing page optimization.
Leadpages Review: Our Honest Opinion
When it comes to making a decision about whether or not Leadpages is the right solution for you, there are several different factors that you need to consider. One of the most important things to take into consideration is whether or not the platform offers the type of features you need to improve the design and effectiveness of your landing pages. For example, if you need to improve the layout of your landing page but don’t see any features listed that could help you with that, chances are you want to find another solution.
Leadpages make it very easy for you to gain access to the exact features and capabilities that you need by offering a variety of paid plan options which vary in terms of what features they give you access to and how powerful those features will be once activated. All in all, Leadpages is a fairly comprehensive landing page solution that will enable you to improve the quality and effectiveness of your landing pages with ease.
If you’ve been looking for an all-in-one marketing solution that will help you automate the tasks required to manage and upkeep your landing page, this is a great option for you to choose. In our opinion, Leadpages is well worth the money has given the number of capabilities and features that you gain access to.
Now that we’ve gone over what our opinion about the platform is, it’s time to take a look at some of the most commonly asked questions that people have as it relates to Leadpages.
Before signing up for the platform, you may have some burning questions that you need answers to. If that’s the case, you’ve come to the right place because this section is going to be dedicated to providing you with answers to all of the most common questions you may have.
No, once you pay your subscription comes with 200+ template designs and a lot of other perks. The only time you will have to pay is if you voluntarily want a certain feature or capability added to your account it is not required, however.
Yes, Leadpages gives you the ability to connect your existing domain name with your website so that you can continue to build off of the progress you’ve made initially.
Yes, you can cancel your subscription at any time by simply going to the account section, clicking on “Billing” and then clicking on “Cancel Subscription” this will effectively end your subscription.
Leadpages Review: Conclusion
Throughout this guide, we’ve gone over all of the core features and capabilities offered by the Leadpages platform. If you’re someone that has been trying to find the right landing page optimization, creation, and management tool for your website or online business, you can use all of the tips that we’ve included to help you gauge whether or not this is the right solution for you. Take the time to reach each section in full so that you will be able to come up with an accurate decision based upon the facts of whether or not this platform offers the key capabilities that you need in order to progress your marketing strategy.
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