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Heap Analytics Review: Is It Really the Best Website Analytic Tool?

Last Updated on September 5, 2022 by

In this Heap Analytics Review, we will discuss user metric tracking features heap offers along with pros, cons, and things to consider before making your decision. 

If you own or run a website, you know how important user interaction is to the overall success of your efforts. Without regular visitors engaging with your content, product, or services, you won’t be able to see the results you expect in terms of increased sales numbers or conversion rates.

There are several different elements that go into tracking and analyzing all of the various interactions that visitors have on your website. These metrics include things such as user search interactions, data capture moments, sales funnels interactions, and much more.

heap analytics logo

Tracking these analytics will allow you to optimize your marketing strategy and website layout so that you can entice visitors to begin interacting organically.

When it comes to monitoring all of the interactions that occur on your website, there are several different tools and platforms that you can use to make the entire process much easier.

It’s important to use these various resources because they will allow you to make progress with your user research tasks much faster than you would on your own.

You always want to go with a platform that captures all sorts of different user interaction moments; these interactions include things such as taps, clicks, page view, and much more.

One of the leading user interactions tracking platforms available is Heap Analytics. This platform gives you the ability to perform in-depth metrics tracking and data analysis about how visitors interact with your website and its various elements.

If you’re trying to get to the core root of what makes people interact with your website and continuously send you traffic, this is a great analytics platform to use in order to accomplish those goals.

If you’ve been looking for the right user analytics and event tracking platform but haven’t been able to find the right analytics solution, you’ve come to the right place.

In this guide, we’re going to go over all of the most important facts and information that you need to know about how to use the Heap analytics platform so that you can begin tracking the interactions and events that visitors of your website initiate.

To begin, let’s take a look at exactly what Heap Analytics tool is and how you can use it to further your SEO optimization, digital marketing, and overall website layout.

Heap Analytics Review: What is it?

Heap Analytics, at its core, is a user interaction tracking platform and metrics analytics solution that gives you the ability to access in-depth information related to how your website visitors interact with your content and what elements draw them in the most.

While traditional website analytics tracking platforms give you access to basic information such as how many website visitors and click you’ve gotten, this platform will allow you to take those metrics to the next level by providing you with targeted statistics about how people interact with your content and site overall.

Heap Analytics Review

Now that we’ve gone over exactly what this platform is, it’s time to take a look at who this intuitive user interaction tracking solution was designed for.

Who is Heap Analytics for?

When it comes to who this platform was created for, a wide range of different audiences can use it to help them perform in-depth user interaction research and monitoring so that they can improve on the overall efficiency and effectiveness of their marketing strategy.

Whether you’re an online marketer, an SEO specialist, product developer, or anything else, you will be able to use the information provided by this platform to gain more website visitors on a consistent basis in addition to fine-tuning your marketing strategy to fit the personalized needs of your audience on an individual basis.

When a user interacts with certain elements of your website, they do so because they were drawn to that specific element or part of your website layout.

By understanding which elements they interact with most, you will be able to begin marketing to their specific interests as they relate to what prompts them to make an interaction with your webpage regardless of what it may be.

Now that we’ve gone over exactly who this platform is for, it’s time to take a look at the various pricing and plan options, you will be able to choose from when you sign up.

Pricing Plans & Options: Heap Analytics

Heap Analytics offers three different plan options, all of which vary in terms of the features that they offer and what you will be able to accomplish by using them.

To make sure you’re getting the maximum results from your marketing and user interaction research, you need to make sure you choose the right plan that comes with all of the capabilities and features that you need to gain access to the critical information that you need to better understand your audience and how they interact with your content.

In the following section, we’re going to take a look at all of the different pricing options and plans that you can choose from when using this platform for your user interaction tracking and analytics needs.


  • 5,000 sessions per month
  • 3 Month data history
  • 1 User license
  • 1 Project
  • Silver Support
  • Mobile & Web Support
  • Event Visualizer
  • Properties
  • Unified Segments


  • 125,000 sessions per month
  • 1-year data history
  • 10 User licenses
  • 5 Projects
  • Gold support
  • Event Verification
  • SOC 2 Compliant


  • Customized session volume
  • Minimum 1-year data history
  • Custom user licenses
  • Custom projects
  • Platinum services & support
  • Event Verification
  • Properties
  • SOC 2 Compliant
  • GDPR-Compliant DPA

All of these different plan options are designed to provide you with access to the features you need most in order to carry out your desired user interaction tracking tasks and needs.

Before choosing a particular plan and signing up for this platform, you need to consider your core business, and website monitoring needs so that you will be able to choose a plan that can accommodate the core needs of your marketing strategy to enhance traffic and organic interaction with your site.

Now that we’ve gone over all of the different pricing options and plans offered by this platform, it’s time to take a look at some of the main pros and cons that you’ll encounter when doing so.

Pros & Cons: Heap Analytics Review

Like with all marketing or SEO platforms, Heap Analytics comes with its own pros and cons in terms of its service functionality and the overall capabilities that you can access when using the platform.

Since every business owner has their own specific needs when it comes to marketing their products or services, it’s important to understand the way that this platform works and how you will be able to use it to further your overall marketing and website optimization efforts.

Heap Analytics pros cons

In the following section, we’re going to provide you with an in-depth look at some of the main pros and cons that you can expect from this platform to help you make an educated decision about whether or not it’s worth your time and money.

Heap Analytics Pros

  • Web-based and mobile operating system compatibility so that you can stay up to date about your user interaction statistics wherever you may be in the world
  • In-person and online training available so that you can make the most out of you use with the platform
  • The free trial option which allows you to test out the features of the platform before committing to paying a monthly fee
  • Comes with a variety of different integration options such as Optimizely and GitHub
  • Customized website interaction tracking and monitoring capabilities
  • Easy to understand and use interface which makes it convenient for you to navigate and perform a variety of different functions
  • Extensive tracking capabilities and features that make it easy for you to further the progress of your marketing efforts by way of tracking how visitors interact with your website
  • Comprehensive data and insight reports helping you build an effective marketing strategy and approach

Heap Analytics Cons

  • May experience errors capturing user interaction data
  • Paid subscription plans can be expensive
  • Limitations on what plan you can choose based upon the number of employees your company has

All of these various pros and cons should be taken into consideration when you’re deciding on whether or not this platform is right for you. Compare these advantages and disadvantages against what your website needs in particular and how you plan on approaching the way that your website is laid out to ensure that you attract visitors to your website naturally.

As you can see from the pros and cons list above, this platform comes with some very beneficial features and capabilities. However, it also contains many cons that may turn some people away from even thinking about using it depends upon what your goals are in terms of website analyzation and optimization.

Now that we’ve gone over all of the pros and cons of this platform, it’s time to take a look at some of the core features that you’ll have access to when utilizing this platform for your user interaction tracking and analyzation needs.

Features: Heap Analytics Review

Heap Analytics is packing a lot of features that can help boost the ability of any website owner to accurately track the amount of user interaction that occurs on your webpage at any given time.

To make sure that you understand all of the core features and capabilities of this platform, we’re going to provide you with an in-depth breakdown of all the different capabilities that you will have access to if you happen to decide that you need this platform to further the progress of your website optimization needs and visitor tracking statistic meaningful insights.

Make sure you read this entire section in full to ensure that you will be able to use this platform to advance your website optimization and organic traffic user flow.

Event Visualizer

Since the base of this platform revolves around tracking the amount of interaction that users engage in on your website, it gives you detailed analytics and visualization about each interaction, which will allow you to see in real time what kind of elements are enticing visitors to interact with your website the most.

The event visualizer feature on this platform is very useful because you can see an actual picture of how visitors are interacting with your website so that you can increase the amount of natural traffic user flow that you receive.

By using the data and insights gathered by this platform, you will be able to create a strategic marketing plan that addresses all of the core areas you’re trying to improve as they relate to your website and how your audience interacts with the content on it.

By giving you a visual representation of these metrics, you will be able to create a more actualized plan in terms of how you can improve your website’s layout and overall functionality.

Conversion Tracking

If you have products for sale on your website, tracking the number of conversions that you get is absolutely critical if you plan on progressing the overall effectiveness of your marketing and website optimization efforts.

This platform gives you access to in-depth conversion tracking capabilities, which make it easy for you to stay on top of how many sales you’ve made and how your website is performing in general as it relates to the amount of total revenue and interaction your website is garnering.

heap Conversion Tracking

You can use this conversion tracking feature to monitor the number of sales that you’ve made for particular products and see other useful information like how long a visitor viewed a certain product or whether or not they removed it from their cart before completing the checkout process.

This is a very useful feature that will allow you to further the overall profit margin and completed checkouts that your website gets on a regular basis. You can use this information to improve your product marketing approach and layout so you can perfectly align how your customer browses your website with the way that you present various options to them.

Website Search Inquiry Tracking

When a visitor is interested in a particular topic, product, or webpage, they will often times perform a search so that they can access that specific content much faster.

You can learn a lot about your visitors by the specific key terms that they search for and how often they perform these searches. This platform lets you access in-depth information about how many times your website visitors have entered a specific search term into your search field and how long they stayed on any particular page that they may have searched for.

There are a lot of different ways that you can utilize the information gathered from finding out about what exactly your visitors are searching for and how they are interacting with the content that they are searching for.

Data Capture

If you have any analytics data capture forms on your website like “enter contact details” or other related forms that require your visitors to enter personal information, this platform will keep you updated as to what information they have entered and what forms they have interacted with.

This information can be used to help you further target your audience and visitors with content and advertising strategies that play on their core interests at heart. The data capture feature has very unique benefits depending on the type of website that you run and what particular products or services you offer.

For example, someone who is offering an online webinar class or training course can use the data capture event alert to find out what time of the day their visitors are most active and how many people are really serious about participating in whatever class or informational training guide they may be offering.

If you’ve set up a website for an event scheduled to take place at a physical location, you can the data capture event tracking capability to confirm the validity of those who signed up.

Regardless of what specific type of website you may be running, this feature can be very useful in helping you further your overall site optimization and marketing results.


Historical data collection is something that is an undeniable part of the entire website optimization and user interaction tracking process. By being able to compare and see how your website has been performing over a specific amount of time, you can configure your specific marketing strategy to target the areas and time periods in which you see the most activity happening on your site.

Using the historical data generated, you will be able to pinpoint very specific times periods and what was going on with your website during that period to see how any changes may have affected the way that users interact with your platform.

With all of this important data being displayed in the form of a graph, it makes it a lot easier for you to gauge and analyze trends so that you can consistently make improvements on how you market content and what entices your site visitors to interact with its various elements the most.


Sales funnels are the best way to promote and gain high conversion rates for a particular product or service. When using sales funnels, it’s vital that you track the amount of interaction and engagement that it receives in addition to the specific type of interaction that it gets from the traffic your drive to it using your marketing strategy and method.

This platform allows you to easily monitor how visitors are interacting with your sales funnels, and you will be able to access meaningful insights like whether or not they entered their personal information, how long they stayed on a particular page, and other vital statistics which will help you improve the overall setup of your sales funnel.

You will be able to track the interaction rates of every sale funnel that you have set up, if you know what you’re doing, there can be a lot of advantages to using this feature so that you can optimize the number of conversions you get from your sales funnels.

This feature is especially beneficial to those website owners that sell products or own an eCommerce business. However, there are other industries that can benefit from this feature.

markeitng funnel

User Interaction Tracking

At the core of what this platform provides, you will find user interaction capabilities that far supersede many of the other platforms and solutions out on the market that offer similar capabilities.

This platform gives you access to very intuitive and in-depth tracking statistics about how your users interact with the various elements of your website with every visit that they take.

If you’re someone who is trying to gain further insights into how visitors are interacting with your website, this platform has a lot of integrated features and capabilities which will allow you to do so very easily and seamlessly.

Multiple Website Management

One of the best features of this platform is that it gives you the ability to manage multiple different websites using one account. With this feature, you will be able to keep track of how users are interacting with all of your different websites regardless of what industry or specific niche they may revolve around.

By using this platform to track user analytics across all of your websites, you will be able to create a cohesive and effective marketing strategy that can be applied to almost anything related to your online business.

All of this powerful user interaction, monitoring, and tracking features are what separate Heap Analytics from other platforms. While most platforms give you access to basic information such as how long a user has viewed a certain page or how many clicks a particular link posted on your website gets, this platform provides you with a detailed breakdown of every single action that a visitor can potentially make while on your website.

You can use all of these different features in combination with each other to provide your customers and visitors with an optimized experience that caters to their specific likes and interests.

This will help you further increase the number of overall sales and interaction that your site gets so that your online business can begin experiencing the success you’ve always deserved.

Now that we’ve covered all of the main features offered by this platform in detail, it’s time to take a look at some of our top recommended alternatives if you don’t think this platform will be able to meet your user interaction tracking needs.

Alternative Recommendations

If, after reading the breakdown above, you still don’t think that Heap Analytics is the right solution for you, this section is going to provide you with some of our top alternative recommendations that you can choose from.

All of these recommendations will come with varying features and capabilities, so always make sure you take into consideration your specific needs as they relate to your website statistics tracking capabilities that you need to advance your efforts.

#1 Google Analytics

google analytics
Google Analytic

Google Analytic is an intuitive website statistics and analytics tracking platform that gives you access to key insights that you can use to improve the quality of your site.

If you use Google AdWords for your keyword targeting needs, this tool integrates seamlessly with it so that you can create a comprehensive analytics tracking environment without having to use separate platforms. If you want advanced information about your website traffic, this is the perfect tool to use.

#2 Matomo


Matomo is a website analytic tracking application that you can use to gain detailed insights on how people interact with your content, product, or services.

It can also help you identify areas in which your website security may be weak or needs to be tightened up for an all-around enhanced marketing experience.


Does Heap offer integrations?

Yes, Heap offers a lot of different integrations options with existing website performance tracking platforms

What are my support options?

Heap offers live chat, phone, and email support options so you can always get assistance.

Can I have multiple projects on one account?

Yes. Heap suggests that you use multiple projects if you have projects or systems that are not related to each other to keep your datasets separate.

Can I transfer mobile data to Heap if I use a natively supported framework?

Yes, Heap uses server-side API to send events into Heap.

Our Honest Opinion on Heap Analytics Review

If you own a website and have been struggling to come up with an optimized marketing plan that consistently brings in traffic, this is the platform for you. Heap Analytics tool offers a lot of in-depth tracking information and capabilities related to how your users interact with your website, and this information allows you to begin crafting content and marketing ideas that align perfectly with exactly what your core consumers are interested in.

By using this information, you will be able to further the progress of your online business with ease. We would highly recommend Heap Analytics to anyone that is interested in increasing the number of interactions and daily visitors that your website gets.

Heap Analytics Review: Conclusion

We’ve gone over all of the most important information that you need to know about whether or not Heap is the right web analytics tracking platform for your needs.

By using this guide as an informative tool to help you base your final decision on, you will be able to confidently choose the right tool, which will help you learn more about how your target audience interacts with your website, and it’s content.

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Marketing Satchel Team

The Marketing Satchel team is a group of business and marketing professionals that came together to help others struggling with these topics. We're here to make sure that you understand all of the important parts of marketing.