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Last Updated on September 5, 2022 by
In our Serpstat review, we will take a look at who this tool is best for and discuss features, functionality, and pricing.
Optimizing your website for SEO requires you to configure multiple different elements which will combine to create the perfect mixture for the success of your site.
To accomplish optimal SEO settings for your website, you may need to utilize several different SEO tools and software options out there available for you to choose from.
The acronym SEO stands for search engine optimization which is the practice of incorporating unique keywords, links, and other elements into your website which will help you increase the overall visitors and amount of interaction that it receives organically.
The reason SEO is so important these days is that search engine providers are increasingly making their algorithms much harder for sites to achieve high-ranks.
This increase in stringent rules surrounding search engine optimization is to cut down on the amount of low-quality results that can oftentimes appear as the number one results in a search simply due to the site finding a workaround for a particular search engine ranking method.
Large platforms such as Google have put a focus ensuring that in order for sites to achieve high ranking, they must prove over time the quality of their content and overall site configuration.
While this has helped to increase the quality of top-ranking sites within search results, it has also forced many website owners to enhance their search engine optimization approach if they want to maintain a consistent rank within any given search engines.
If you plan on making a high-quality website that attracts visitors on a regular basis, you will need to educate yourself about all of the proper SEO techniques and methods that you can use to set your website apart from your competition on the web.
A great way to get started is by using a comprehensive SEO solution which will give you access to all of the information you need to know about how your website is performing against the competition.
One of the leading SEO optimization platforms available right now is known as Serpstat, this platform gives you access to a wide range of different tools and capabilities which will allow you to perform in-depth research about your core target audience and how they interact with your existing web setup.
To gain the most out of this platform, you will need to understand all of its functionalities and features so that you can make an educated decision about whether or not it’s the right solution for your particular needs.
In this guide, we’re going to go over all of the main features that you’ll gain access to when using Serpstat for all of your search engine optimization and website analytics needs. To begin, let’s take a look at exactly who this platform is for and how you can use it to further the progress of your website in all areas.
Who is Serpstat for?
Serpstat was designed to provide an all-in-one solution for website owners, online marketers, and social media influencers who need more detailed analytics performed on their website to help them better optimize the overall experience for their visitors.
It’s a comprehensive SEO platform that gives you access to a ton of very useful and effective features such as keyword research tools, rank trackers, website audits, and much more.
The platform is great for anyone who is struggling to optimize the search engine configuration of their website. By using this as a tool, you will be able to increase the number of organic followers and overall traffic that your site receives in a very efficient manner.
There are no limits or requirements as to who can use this platform for their SEO needs as it’s fairly easy to comprehend and use solution for all of your site analytics, optimization, and performance tracking needs.
Initially, it was only created for keyword research when the platform was released in 2013 however since then, it has significantly expanded its capacities into being a total SEO solution for internet marketers and website owners all across the world.
One really great advantage that this platform has over its competitors is that it contains a database of over 100 million keywords in addition to 180 million ads and over 200 million search suggestions. That means that you’ll have access to one of the largest comprehensive SEO datasets currently available for retail consumers.
The platform is currently used by industry-leading copywriting specialists and PPC experts all around the world which lends credibility to its effectiveness and innate power.
This platform also provides data for 10 google regions which include the United States, Russia, and Bulgaria just to name a few. When you look at all of these features, you may be surprised at how truly powerful this platform is, however, we’ve only begun to scratch the surface.
Now that we’ve gone over exactly who Serpstat is for and how it can be used to elevate your business or brand’s online presence, it’s time to look at some of the core features that you’ll gain access to when using this platform for all of your online marketing needs.
Main Features: Serpstat
Serpstat is packed with a ton of very powerful and intuitive capabilities that you’ll be hard-pressed to find anywhere else. While there are other platforms out there that perform some of the functions that this one does, none of them have the amount of data and integral experience that you need to really see the kind of results that you expect.
Because of this, it’s important for you to know about some of the main features that you’ll gain access to when using this solution for all of your keyword research, site auditing, and SEO optimization needs.
In the following section, we’re going to go over some of the core features that you will have access to when using deciding to use Serpstat for your desired goals.
Keyword Research
One of the biggest components to establishing a successful SEO strategy is knowing what keyword to implement into your website. Before you can implement those keywords however, you must do your proper research in order to find out which ones are ranking the best and have the lowest competition for your specific niche or industry.
This platform gives you the ability to do that by using its integrated keyword research tool which will allow you to perform comprehensive research about all of the most well-converting keyword options that are catered specifically to your website category or primary theme.
It will give you detailed information such as the competition rating for certain keywords, the quality of keywords, and how many times the keyword has been searched for as outlined by your pre-determined timeline.
This is a very useful tool for those that want to know more about the best keywords they can begin to integrate into their site in hopes of seeing higher visitor rates and organic traffic flow.
User Interface
Like with all SEO platforms, a key deciding factor for many website owners is the overall design and functionality of the user interface. This platform has a very intuitive and easy to use interface which allows you to take full advantage of all its capabilities without having to deal with complex menus or navigation mechanisms which may impact your ability to perform quality research and website optimization.
It lays out all of the various menus and capabilities in a very easy to understand and navigate manner, this allows you to focus on the core issues with your website’s current configuration so that you can make an adjustment based off of that.
These are just a few of the main features that you can expect to gain access to when using this platform for all of your SEO optimization and research needs. Now, it’s time to look at all of the various pricing options and plans that you’ll gain access to when using this platform for all of your website optimization goals.
Plans & Pricing: Serpstat
Depending on your specific needs and desired traffic targets, this platform offers a wide range of plans and pricing options for you to choose from.
It’s important for you to know what kind of capabilities you’ll gain access to when selecting any plan because it will have a direct impact on the features and tasks that you will be able to perform once sign up is complete.
Below, we’re going to go over all of the various pricing options and plans that you can choose from when using this platform to ensure that you’re making the right decision in terms of it being the best solution for your SEO optimization needs.
Lite- $69/mo.
- 4,000 Queries per day
- 10,000 Results per report
- 500,000 Export rows per month
- In-depth URL analytics
- Missing keywords
- Related keywords
- Access to API
- 1 API request max per second
- 15,000 Tracked keywords
- Unlimited domain tracking
- Competitor domain name tracking
- Access to mobile tracking
Standard- $149/mo.
- 5,000 Queries per day
- 30,000 Results per report
- 5,000,000 Export rows per month
- In-depth URL analytics
- Missing keywords
- Related keywords
- Access to API
- 10 API request max per second
- 60,000 Tracked keywords
- Unlimited domain tracking
- Competitor domain name tracking
- Access to mobile tracking
Advanced- $299/mo.
- 8,000 Queries per day
- 50,000 Results per report
- 15,000,000 Export rows per month
- In-depth URL analytics
- Missing keywords
- Related keywords
- Access to API
- 10 API request max per second
- 150,000 Tracked keywords
- Unlimited domain name tracking
- Access to mobile tracking
Enterprise- $499/mo.
- 12,000 Queries per day
- 75,000 Results per report
- 25,000,000 Export rows per month
- In-depth URL analytics
- Missing keywords
- Related keywords
- Access to API
- 10 API request max per second
- 300,000 Tracked keywords
- Unlimited domain name tracking
- Competitor domain name tracking
- Access to mobile tracking
These are all of the pricing options and plans that you will have to select between when using the platform. Keep in mind, all of these plans have limitations on the number of search queries, keywords, exports, and results that you can gain access to within a given period.
Before selecting the plan you think is right for your needs, it’s important for you to consider the current size and scale of your website or portfolio in addition to what your goals are in the future as it relates to the expansion of your site.
This will allow you to avoid issues such as reaching your monthly limit or not being able to access vital statistics that you need to consistently optimize your website on a consistent basis.
Another thing to keep in mind is that all of these plans sectors off access to specific data collection categories such as backlink analyzation, position tracking, and search analytics just to name a few.
Consider these variables before making the final decision about which plan you’ll sign up for so that you can ensure you will gain access to all of the core features that you need to further the progress of your site.
Now, we’re going to take an in-depth look at the core mechanics that you will be able to utilize on your SEO optimization journey when signing up for this platform.
Core Mechanics: Serpstat
As you can tell by now, Serpstat comes loaded with an immense amount of features and capabilities which will allow you to easily and continuously develop your site in terms of increasing its rank within search engines and garnering organic traffic on a regular basis.
However, the capabilities and features that we’ve covered so far do not even begin to scratch the surface in terms of how powerful this platform is for search engine optimization.
In the following section, we’re going to explain all of the core features and benefits that you can expect to access once you sign up for a plan with this platform. Make sure you read this entire section in full so that you will be able to confidently decide on whether or not it’s the right solution for your online marketing needs.
Domain Analyzation
It’s important to know how your competitors are ranking for keywords that are in the same niche or category. This platform makes it easy for you to find this information by simply typing in the URL of your competitor so that you can access in-depth information related to all of the keywords in which their website is currently ranking in.
Once you type in the domain name, the system will generate a comprehensive report of all the keywords that the site is ranking for so that you use to see which words have the lowest competition in your niche.
Missing Keyword Alerts
This is a very useful and powerful feature offered by this platform which allows you to analyze the keyword density of individual blog posts on your site.
The system will generate an entire list of keywords that are missing from any given blog post which alerts you that you need to include them in that particular post to increase its rank for that specific key phrase.
This will allow you to intricately see exactly where your website is lacking in terms of areas where keyword usage can be optimized further in order to help you increase the amount of organic traffic and interaction that you receive overall.
SEO Research
This feature allows you to see all of the keywords that your website is ranking for within search results so that you will be able to configure your site in a way that makes it search efficiency and visibility very high.
It gives you access to vital information such as your current position in search results, the volume of which certain keywords are being searched for, the average cost per click for the keywords, and other critical stats that you can utilize to further your online marketing efforts. This feature searches keywords that are in the Google database including Google UK, CA, AU, and the US.
The keyword database is very extensive which will ensure that you never miss a single opportunity for advancement.
PPC Analytics
If you run paid advertising for your website, the PPC analytics feature can be very useful for you in terms of gaining an inside look at what keywords your competitors are targeting with their marketing campaigns.
You can even compare domains side by side in order to see how far ahead one of your competitors are in terms of ranking for certain keywords with their paid advertising efforts.
Keep in mind, this feature is only really useful for those site owners who use paid advertising for their efforts, so if you rely solely on organic marketing and traffic, this may not be that important to you.
Keyword Analyzation
If you already have a list of keywords that you intend to use throughout your blog posts and content in general, this feature allows you to research just how effective they will be at giving your site more organic traffic.
All you have to do is enter your target keyword and the platform will generate a list of other relevant keywords in addition to metrics about how they are currently ranking and their competition levels. It also gives you access to trend graphs for keywords so that you can monitor their effectiveness and popularity over time.
This is a very useful feature because it will help you determine whether or not you should waste time using a specific keyword based on how it has performed with a specific time period which you can adjust according to your desired goals.
Backlink Analyzation
Backlinks are a really important part of any website in addition to keywords which is why this platform offers a backlink analysis tool. This feature allows you to analyze the backlinks on your website giving you key information like it’s trust ranking and overall page rank.
By using this tool you will be able to analyze the quality of the backlinks on your website so that you can either remove low-quality ones or add high-quality ones all to achieve the same goal which is more organic traffic.
Rank Tracker
This feature gives you updated information about how your website is ranking according to its keywords. By using this feature, you will be able to analyze the overall progress of your link building efforts to see if they have been bringing in more organic traffic or negatively impacting your traffic flow.
The system will automatically refresh the ranking of your website on a daily basis so that you can ensure you’re seeing accurate information in terms of how your site has been performing over a designated period of time. You will also be able to tell if you need to make any changes to your content structure and SEO configuration in general.
Website Audits
This feature allows you to perform in-depth website audits that will give you access to detailed information about certain issues with your existing configuration which could be negatively impacting your ability to gain more organic traffic.
It gives you access to information such as the page speed, any duplicate content, accessibility issues, redirects problems, and other functionality changes that you can make to your site in order to better optimize it for a flow of consistent organic traffic.
All of the issues found on your site will be summed up into an SDO score which can range from 0 being the worst to 100 being the best. The platform will also give you suggestions on how you can further optimize your site to increase its overall rank.
Now that we’ve gone over all of the core mechanics, you’ll gain access to when using this platform, it’s time to look at some of the main pros and cons that you can expect to encounter.
Pros & Cons: Serpstat
Serpstat offers a lot of really powerful and comprehensive SEO tools that you can use to gain more traffic and interaction to your website. While the platform does have a lot of benefits, it also has some flaws although that shouldn’t stop you from at least giving it a try. In the following section, we’re going to go over all of the main pros and cons that you will face when using it.
Pros
- Comprehensive keyword research tools
- In-depth website analytics which allows you to see how your website has been performing over time
- Competitor research makes it easy for you to maintain a competitive edge over other sites in your niche
- Backlink analyzation allows you to sort through low-quality links so that you can ensure your site is only hosting trusted websites
- Website audits allow you to get a full picture of your website’s overall configuration
Cons
- Still fairly new so the database is smaller than some other platforms out right now
- No free plan options
Alternative Recommendations
Below, we’re going to list some of the top alternative SEO optimization solutions that you can choose from if Serpstat doesn’t seem to offer the features you need most.
#1 SEMRush
SEMRush is a powerful search engine optimization tool that allows you to perform intricate site analysis such as site audits, keyword analytics tracking, keyword research, and much more.
The platform offers a comprehensive SEMRush SEO toolkit which comes with all of the essential features and capabilities that you’ll need in order to increase the ranking of your website within search results organically. SEMRush
#2 AHREFS
Ahrefs is another SEO optimization tool which gives you access to features such as backlink analyzation, keyword research, competitor monitoring and much more.
This platform is used by many big-name companies and other online businesses who are serious about their SEO including Netflix and Facebook just to name a few. The best part about it is that Ahrefs lets you begin using the service at no cost with its free 7-day trial option. AHREFS
Now, we’re going to give you our honest opinion about whether or not Serpstat is worth the time and money.
Frequently Asked Questions
Serpstat is an ideal tool designed to be used by SEO and PPC specialists as well as business owners who want to be ahead of their competitors and get potential traffic for their websites, and last but not least, copywriters that want to target specific topics for a demanded article, collect popular search questions, etc.
Serpstat is unique in some ways when compared to other platforms that offer similar services for:
•Offering the most extensive base of 230 Google bases and 9 Yandex bases;
•Having over 1 trillion links and 160 million domains in their Backlink Analysis module;
•API is available in all of the Serpstat plans with separate limits depending on the tariff and price
•Serpstat supports multi-user systems;
•Serpstat publishes training videos on YouTube and posts regular articles on their Blog, and their tutorial is freely available to everyone.
The data from Serpstat can be useful in many different ways. Most importantly, you can use it to discover your competitors and learn which audience they are targeting. You can also find out which keywords will drive the most traffic to your website and what keywords your competitors are using to drive traffic to their websites. Serpstat is mainly designed to provide with keyword research and competitive analysis, you can also extract important data from Serpstat and employ it for for online market research.
Serpstat gets its data by analyzing Google’s top-100 search results for each keyword from their database as well as other sources from third-party services that are under Serpstat won’t mention because they are under NDA.
Honest Opinion
The platform itself is very intuitive and comprehensive in terms of the number of capabilities and activities you can execute by using it. There are so many different elements to SEO that must be taken into consideration if you plan on fully and truly optimizing your website for more organic traffic flow. If you’ve been looking for an all-in-one solution for your SEO needs, this platform definitely offers the power and depth that you would need to do so.
Aside from it not having a free plan option and its database being smaller than some of the biggest SEO solutions which have been out for years, Serpstat is definitely worth the time and money for anyone who is serious about improving the interaction and traffic that their website receives.
Serpstat Review: Conclusion
We’ve covered all of the most important information that you need to know about Serpstat if you’re interested in using it for your SEO optimization needs.
Before you begin using the platform, you need to consider your desired search engine optimization goals and compare them with the features offered by Serpstat so that you can get a realized view into whether or not it’s the right route to travel in terms of boosting the organic traffic of your website.
Use this guide as an information resource to help you make your final decision and you should begin seeing increased website traffic in no time.
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