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Eoin Cunningham

Marketing Master en Cartera de Marketing

Eoin es escritor freelance y fanático del marketing. Es experto en todo lo relacionado con el marketing y le encanta compartir sus conocimientos. Cree que el mundo de los negocios en línea está creciendo. Ofrece reseñas y guías detalladas sobre diferentes productos de marketing disponibles en Internet. Puede indicarte las herramientas adecuadas y proporcionarte todo lo que necesitas para tu negocio. Actualmente está terminando una licenciatura en la Universidad Nacional de Irlanda, Galway.

Últimos mensajes de Eoin Cunningham (ver todos)

• ThriveCart vs Cartflows: Por qué sólo confío en ThriveCart - 11 de diciembre de 2021
• ThriveCart vs Sendowl: ¿Qué carrito de la compra es mejor? - 2 de junio de 2021
• Teachable vs Ruzuku: ¿Qué plataforma de cursos en línea es mejor? - 23 de febrero de 2021

Última actualización en junio 2, 2021 por

¿Está buscando un buen carrito de la compra que también pueda crear páginas de destino, ayudarle a realizar sus campañas de marketing y que sea fiable en general? Si es así, este ThriveCart vs Sendowl article is for you. The goal here is to save you time, money, and of course, help you find the right shopping cart based on your needs. It’s a difficult process.

Hay muchas incógnitas, por no mencionar el hecho de que un descuido podría dejarte sin dinero y un poco frustrado. En resumen, investigar un poco es una decisión inteligente.

In the learned words of Kurt Lewin, a German-American social psychologist famous for his theory that we, as human beings, are products of our environments, “No research without action, no action without research”.

De ahí que este artículo de hoy tenga como objetivo proporcionarle suficiente información relevante para que pueda realizar una compra informada a la hora de elegir entre estas dos variantes de carros de la compra. Pero, como siempre, asegúrese de probar cada herramienta antes de comprar.

Without further ado, let’s get started!

Principales diferencias entre ThriveCart y Sendowl

Las principales diferencias entre ThriveCart y Sendowl son:

• Thrivecart ofrece sólidas funciones de afiliación a través de su centro, mientras que Sendowl proporciona opciones de marketing de afiliación menos sólidas.
• Thrivecart’s pricing, although more expensive, may work out cheaper in the long run, whereas Sendowl’s Pricing is set up so that you can start selling at a low cost
• Thrivecart offers a Lifetime Account, whereas Sendowl doesn’t.
• Thrivecarts’s automatic sales tax calculator comes out of the box, whereas Sendowl doesn’t but does come with 2FA for extra security.
• ThriveCart offer A/B testing, whereas Sendowl doesn’t

¿Qué es ThriveCart?

ThriveCart is an e-commerce platform that provides shopping cart and leads capture functionality. The premise behind ThriveCart is simple – monetize the traffic flowing through your inbound links.

¿Qué es SendOwl?

SendOwl is a digital platform that lets you capture new leads who you can then monetize. SendOwl’s User Interface (UI) feels fantastic and I love that about the platform. In short, it’s a solid option for anyone looking to sell digitally, physically, as well as using subscriptions.

ThriveCart vs SendOwl – Main Features

En esta sección se examinan algunos de los ThriveCart main features vs SendOwl’s. Let’s begin with ThriveCart!

ThriveCart’s Best eCommerce Features

Pruebas A/B

ThriveCart ofrece pruebas A/B, que son tan importantes cuando se trata de crear páginas de aterrizaje/ventas de alta conversión. Las pruebas A/B pueden mejorar drásticamente su optimización de la tasa de conversión (CRO), so I’m a huge fan of this feature. Crucially, this feature is unavailable to SendOwl license holders.

Informes

ThriveCart provides a range of reporting features and functionality. I like how ThriveCart’s analytics are updated in real-time. It makes collecting actionable intelligence seamless.

Here are some things worth noting about ThriveCart’s reporting:

• El panel de control contiene métricas que son ideales para medir, analizar y ajustar las actividades de marketing. Algunos ejemplos son las tasas de conversión, las visualizaciones del proceso de compra y las tasas de reembolso.
• Metrics aren’t overly complex, so all operational stakeholders should be able to understand the data at a glance.
• Automatically calculates Customer Lifetime Value (CLV), which is the most important metric to consider when measuring a firm’s performance – in my opinion.

Páginas de pago para comercios electrónicos

ThriveCart provides pre-existing templates that let you create high-converting checkout pages. The shopping cart provider can also be integrated with eCommerce platforms such as Shopify. It’s also possible to embed carts into any page, so you can convert across domains. Embeddable popups are available too, which I feel complements sales pages perfectly.

Marketing

As ThriveCart is a tool that “grows your income from existing traffic”, it’s nowhere near as well equipped as some of the fancier pieces you’ll find in your marketing stack. As in it’s not as robust as a HubSpot.

That being said, I’d like to point out what I think are some handy little features:

• Bump Offers – This feature helps sellers make their offerings appear even more desirable to shoppers. For example, you can create a CTA for people to “buy now” using special offers.
• Pruebas gratuitas -ThriveCart ofrece pruebas gratuitas a los vendedores. Las pruebas son una característica útil. Por ejemplo, elimina el riesgo asociado a salir por capricho y comprar licencias para acceder a material de cursos en línea. La gente suele querer una prueba de conducción antes de comprar un coche, y SaaS no es diferente. Aunque las pruebas gratuitas pueden ser contraproducentesAsí que tenlo en cuenta.
• ThriveCart Abandoned Cart Functionality – This tool is a great way para optimizar sus esfuerzos de marketing via the power of retargeting. Any time someone goes to checkout but doesn’t complete a purchase, you can set up a connection that later sends shoppers an email reminding them to do so.
• Other useful ThriveCart marketing features that’ll improve your conversion optimization rate include upsells, landing pages, embeddable checkouts across pages, subscriptions, Pay What You Want Pricing (PWYW), coupons, auto-complete fields, and more.

I’m a big fan of auto-completing fields. When shopping online, it can be a pain having to punch in my card details every time – it’s a step I’d rather avoid. Also, ThriveCart offers some great marketing integrations. For example, Zapier, MailChimp, and HubSpot.

ThriveCart también cuenta con un sólido programa de afiliados que podría reportarte una buena comisión.

There’s also an affiliate dashboard that offers a look under the hood of your affiliate campaigns should you engage in referral marketing for lead gen. Finally, ThriveCart makes it easy to engage in affiliate tracking once you integrate with Google Analytics.

Características principales de SendOwl

Now, let’s take a look at what Sendowl has to offer.

Marketing

SendOwl offers discounts, upsells, affiliate selling, mailing lists, and cart abandonment. So, it’s fairly similar to ThriveCart in that respect.

A few features I’d like to draw your attention to are, firstly, the ability to harness the power of multi-language selling. This feature when combined with a responsive design can streamline the checkout process.

Esto es importante, HubSpot descubrió que 30% de los compradores abandonarán un sitio sin comprar nada en caso de que ese sitio no responda. Igualmente, Neil Patel descubrió que 25% de los sitios de eCommerce traffic bounced when sites took longer than 4 seconds to load – speed matters!

Todo esto se remonta a Experiencia del cliente (CX), que debe ser positiva para crear y dirigir una empresa de éxito. So I’m a big fan of anything that improves CX and having a responsive design certainly does.

Otras grandes herramientas de marketing son:

• Posibilidad de que los clientes compren y personalicen ofertas destinadas a regalos
• La funcionalidad de goteo está disponible para liberar lentamente el contenido a los asistentes al curso.
• Pago optimizado para móviles para mejorar la experiencia del cliente

Informes

Sendowl’s UI has both a reporting and analytics tab. Both of which are extremely useful to anyone looking to measure sales and marketing performance and productivity.

SendOwl’s reporting lets you generate data on orders, tax, and miscellaneous functions such as affiliates. There’s a dashboard available in a similar vein to ThriveCart, and that lets you analyze how your business is performing.

Finally, there’s a tonne of analytics available which I’m a huge fan of. I love the ability to track by Geography within the analytics tab to get a sense of where your customers are based and how best to target and optimize for those markets.

Venta de productos

Sendowl lets you sell digital products, subscriptions, memberships, and physical products. A lot of online reviews still say that SendOwl doesn’t let you sell physical products. So it’s worth mentioning that this is no longer the case.

I feel that Sendowl makes it easy for you to manage your orders. You can use the bulk importer when importing products manually, which operates in a drag and drop format. There are two types of products that you can import using SendOwl’s bulk importer: digital files and software.

There’s a slight alteration in the bulk importer’s function should you select software, which necessitates that you choose your license type. Finally, self-hosted products can be imported in bulk via a CSV file. I appreciate the fact that SendOwl lets you preview files before uploading, never hurts to double-check.

Pedidos

An orders dashboard makes it easy to see all the relevant information concerning your customers’ requests. Information is available such as who placed the order as well as the status of said orders.

I think it’s a simple effective dashboard. Easy to read, relevant metrics, and some solid filtering. I  like the fact that I can filter specific affiliates to improve marketing and sales ROI. Although certainly not the most advanced functionality on the market.

“Product Order Swap” is another fantastic feature. Here’s a útil artículo de apoyo that explains the process. The only thing I’d like changed is the ability to swap a product more than once.

ThriveCart vs SendOwl – Support

ThriveCart – Support?

ThriveCart’s support is top-notch. Parece que se preocupan por ayudar a los clientes y responden rápidamente a las preguntas. Las siguientes son algunas formas de acceder al servicio de atención al cliente de ThriveCart:

• Artículos de apoyo (más de 200)
• Enviar un ticket de asistencia
• ThriveCart’s Blog
• Envíe un correo electrónico directamente a [email protected]

I must say that I love how ThriveCart split its support articles into categories. I’m a huge fan of anything that makes it easier to understand how to use a tool, so top marks to ThriveCart here.

SendOwl’s Support

SendOwl’s support does have a few more question marks hanging over its head. There are many instances online where people have reported negative customer service experiences, although such remarks can sometimes be exaggerated.

On Shopify, SendOwl is highly responsive seeking to solve customer complaints. So, support may just come down to individual experiences. ThriveCart also has plenty of complaints made against its customer service, so it’s important to take all this with a grain of salt.

Entre las grandes características de soporte de SendOwl se incluyen:

• SendOwl’s Help Centre
• SendOwl’s Demo is a feature I really like
• 30 días de prueba gratuita
• Apoyo adaptado a las funciones empresariales

ThriveCart vs SendOwl – Pricing

Here’s a look at what both shopping carts have to offer price-wise:

ThriveCart’s Pricing

SendOwl’s Pricing

ThriveCart vs SendOwl – Pros and Cons

Pros de ThriveCart

• Crear páginas de pago es intuitivo
• Optimizado para las conversiones
• Numerosas integraciones disponibles a través de terceros y listas para usar.
• Venta multidivisa y cálculo automático del impuesto sobre las ventas
• Excelente centro de marketing de afiliación y funciones
• Pago único de por vida (¡también puede ser un timo!)
• Puede vender productos físicos

Contras de ThriveCart

• El servicio de asistencia puede no responder
• Los planes de precios más bajos ofrecen funciones limitadas
• ThriceCart es caro
• Posiblemente le vendrían bien más plantillas

SendOwl Pros

• Fácil de usar, más que ThriveCart
• Los precios son más que competitivos
• Able to Sell All Digital Offerings – Subscriptions, Memberships, and Digital Products
• Ventas adicionales con un solo clic
• Admite más de 29 divisas
• Varios idiomas disponibles
• Pague lo que quiera
• Puede vender productos físicos
• Conexión directa a la banda

Contras de Sendowl

• Sin pruebas A/B
• Carece de funciones de afiliación, como etiquetado, entrega automática de recompensas, etc.
• El impuesto sobre las ventas no se calcula automáticamente

ThriveCart vs Sendowl – Buying Decision

I loved Sendowl. It was so easy to use, offered competitive pricing, and had a few solid features. For example, I love SendOwl’s PDF stamping tool as well as its custom code that lets you customize the checkout experience to fit your brand. There’s also a free trial – always a plus!.

However, ThriveCart does seem to be the better option for those willing to pay the big bucks. You’ll benefit from out-of-the-box A/B testing, which is essential for effective content marketing. For example, you could use it to run better email marketing campaigns by testing email variants.

SendOwl has a lot to offer. But, if you’re a high-volume seller, or in need of robust eCommerce features, then you’re better off with Thrivecart – probably.

But that’s not to say ThriveCart is perfect. The software would appear to crash and doesn’t handle subscriptions well. There are also issues once things get complicated i.e., automation.

Preguntas frecuentes

Veredicto

All in all, SendOwl is great for anyone looking to integrate a shopping cart at a low price point that isn’t looking to scale massively. A simple solution for digital products.

ThriveCart, por otro lado, es más eficaz en esos puntos de precio más altos y, creo, cuenta con algunas características únicas que lo hacen generalmente más eficaz. Como siempre, ¡pruébalos y compruébalo por ti mismo!