{"id":1673,"date":"2019-12-01T23:32:40","date_gmt":"2019-12-01T23:32:40","guid":{"rendered":"http:\/\/marketingsatchel.com\/?p=1673"},"modified":"2020-10-30T16:58:07","modified_gmt":"2020-10-30T16:58:07","slug":"optinmonster-review","status":"publish","type":"post","link":"https:\/\/marketingsatchel.com\/fr\/email-marketing\/optinmonster-review\/","title":{"rendered":"Examen d'OptinMonster - Qu'est-ce que c'est, les avantages, les inconv\u00e9nients et les caract\u00e9ristiques ?"},"content":{"rendered":"

3In today\u2019s OptinMonster review, I will discuss useful aspects of OptinMonster which is one of the most popular online tools out there.<\/p>\n

Email marketing is one of the most reliable and effective ways to engage your potential clients and communicate with your followers. With just a few lines of content and pushing a couple of buttons, you can increase both website traffic and your business\u2019 income with this stable foundation called the newsletter.<\/p>\n

Collecting the email addresses of your site\u2019s visitors remains of crucial importance even if you\u2019re not planning to initiate an email marketing strategies<\/a> for the moment. That\u2019s because building an audience means you prepare your company for when you may need to use that list.
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What Is OptinMonster?<\/h2>\n

OptinMonster<\/a> is an effective and complex cloud-based software that will help online commerce business owners to increase their conversion and client engagement rates. This lead generation tool was launched in 2013. It was co-created by Thomas Griffin and Syed Balkhi.<\/p>\n

In the digital industry, OptinMonster is now considered to be a mature and well-developed product. With it, you can experiment with several different forms of lead capture tools without hiring a developer. Before investing in this type of tool, you need to come up with a clever email marketing strategy.<\/p>\n

After all, you shouldn\u2019t expect a simple sidebar pop-up form to work. It might work but not as effective or as quickly as you would expect. What you need instead is a targeted and crafted lead magnet that offers real value to your visitors and that encourages them to subscribe. You can do that by providing them with a free incentive.<\/p>\n

OptinMonster supports many popular opt-in forms such as lightbox pop-ups, slide-ins, mobile pop-ups, full-screen messages, floating bars, sidebars, and inline or after post forms. Each of these form types comes with its own series of templates which are also known as themes.<\/p>\n

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OptinMonster Review \u2013 Main Features<\/h2>\n

Visual Editor<\/h3>\n

The form editor of OptinMonster is a point-and-click<\/strong> one which is both simple and basic<\/strong>. To edit or modify any of its supported characteristics, you must select your desired elements that are featured on the dashboard. For instance, through the Submit button, you can edit properties such as foreground, text, border colors, font, and background.<\/p>\n

On the other hand, don\u2019t expect complex things because users cannot add, delete, or rearrange any elements. One example is choosing a template that comes with bullet points. If you like that theme but you don\u2019t want the bullet points, you won\u2019t be able to remove them.<\/p>\n

Compared to other similar products that offer a drag-and-drop version of editing, OptinMonster has pretty limited possibilities in terms of customization. Still, for those of you who want a simple design that\u2019s easily customizable, the ones provided by this particular lead generation tool could be the perfect option. Most users like this product due to its speed and simplicity.<\/p>\n

If you\u2019re good at creating your own theme by using CSS and HTML skills, there\u2019s the opportunity to make your own template from scratch with the OptinMonster\u2019s special Canvas theme which is completely blank.<\/p>\n

Targeting Options<\/h3>\n

The tool\u2019s targeting system is very powerful and enables users to select the pages their opt-in will appear on. OptinMonster relies on the rule setting concept which is basically nothing else than a group of conditions categorized together. Here are all the possible options for when the opt-in might appear on the screen:<\/p>\n