\n<\/th>
\n<\/th>
\n<\/th>
\n- Standard: $
\n14,99\/mon
\n- Essentials: $9,99\/mon
\n- Free: $0\/mon
\n<\/td>\n<\/tr>\n
\n- Email Plus: $45\/mon<\/td>\n<\/tr>\n
\n- Guides
\n- User Manual
\n- API Documentation<\/td>
\n- Pro: $122\/mon
\n- Enterprise: Customized. <\/td>\n<\/tr>\n
\nto $1,199\/mon for the Enterprise plan. For 5,000 contacts, the plans start at $45\/mon.<\/td>\n<\/tr>\n
\n- Plus: $70\/mon
\n- Professional: $159\/mon
\n- Enterprise: $279\/mon<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n
Why do you need an email subscription service?<\/h2>\n
You might be wondering \u2013 why should I invest my time and money into creating a mailing list? What exactly will I be getting out of this?<\/p>\n
The answer is \u2013 a lot.<\/p>\n
The benefits of email marketing are huge for business owners. Here are a few examples:<\/p>\n
- \n
- You can get a high return on your investment<\/strong> \u2013 email has a huge return on investment. For every $1 you spend, you could get an average return of $38. That\u2019s not too shabby!<\/li>\n
- You can reach people worldwide<\/strong> \u2013 email is, of course, used by people worldwide. If you want to expand your business, sending emails could be a great way to draw in customers from around the globe.<\/li>\n
- You can strengthen the identity of your brand<\/strong> \u2013 a series of well-crafted emails can paint a clear picture of the type of business that you run. Customers will know instantly if you offer what they\u2019re looking for.<\/li>\n
- You can build strong bonds with your customers<\/strong> \u2013 this is especially true if you can come up with some interesting content for your emails. A friendly message every so often may make people feel more inclined to use your services, as your company will feel familiar to them.<\/li>\n
- You can reach people on the move<\/strong> \u2013 people constantly check their emails throughout the day, wherever they are. Whether your customers are checking their phone on a commute, during their lunch break, or at home, you\u2019ll be able to reach them instantly.<\/li>\n<\/ul>\n
What to look for in an email marketing service<\/h2>\n
![\"\"](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2019\/06\/photo-1557804506-669a67965ba0.jpg\")
<\/p>\nIt might feel a bit daunting looking at the different email marketing tools companies have to offer \u2013 it\u2019s a bit more complicated than just bulk email sending. What are the key things you need to look out for?<\/p>\n
Ease of use<\/strong><\/h3>\n
An email marketing service should be intuitive and user-friendly. Whether you\u2019re crafting emails, managing your contacts, or looking at your reports or statistics, you should be able to find your way around easily.<\/p>\n
Control over content<\/strong><\/h3>\n
You should be able to craft the perfect email for your business. Whether that\u2019s control over the size of images or fonts, or what the links to your social media will look like, you should be able to tweak the design of your email to your hearts\u2019 content.<\/p>\n
Marketing automation<\/strong><\/h3>\n
Marketing email automation will help you to create marketing campaigns that are personalized to your followers or customers. It will usually incorporate several channels, including email, social media platforms, and advertising. Marketing automation software will then provide analytics, so you can see the outcome of your campaign in a real and measurable way.<\/p>\n
They sometimes integrate with CRM (Customer Relations Management) software tools, which will track interactions between you and your customers, and important customer information, like customer email addresses and social media accounts. All of this helps you to reduce time-consuming, repetitive tasks.<\/p>\n
Behavioral marketing<\/strong><\/h3>\n
This refers to sending specialized emails to your customers, based on what they have clicked on or interacted with. Say a customer shows an interest in a product you have for sale \u2013 the software can contact that customer with a follow-up targeted email relating to the product. Or, if a customer purchases a product, the email marketing software can send a transactional email with the details of the sale.<\/p>\n
It can be a very powerful way of engaging with your customers and generating sales, and much more effective than bulk email sending. A good email marketing platform will offer email automation \u2013 essentially, they will send emails based on your customers\u2019 behavior without you having to do it yourself, saving you time and delivering effective emails at exactly the right moment.<\/p>\n
Analytics<\/h3>\n
Your marketing service should provide you with comprehensive data on your customers and their interactions with your company. This information could include click-through rates (the number of customers that click on links in your emails), conversion rates (the number of customers that complete action through clicking links in your emails, like purchasing a product), and bounce rate (the number of emails that could not be delivered).<\/p>\n
All this information will allow you to see how well your marketing campaign is working for you. This will enable you to see the ROI (return on investment) \u2013 helping you to know how to proceed with future email campaigns.<\/p>\n
Segmentation<\/h3>\n
Not all your customers require the same things from your business. If you can split your email list into groups, or \u2018segments\u2019, you can then cater your email marketing campaigns based on their needs by creating an autoresponder email series (a series of emails, automatically sent out to each category of the customer).<\/p>\n
For example, you could be sending different emails to low-spending customers compared to high-spending ones, or you could be sending special offers to brand new customers or loyal customers who have stayed with your company for a certain amount of time.<\/p>\n
Again, it\u2019s a great way to personalize your emails, hopefully resulting in more click-throughs, and ultimately, more sales. A good email marketing service will offer automated campaigns based on how you decide to group your customers.<\/p>\n
Customer support<\/h3>\n
If you have any issues, you want to know that the service you choose will be there to help. What kind of support do they offer, and how easy is it to contact customer service if you need to?<\/p>\n
A\/B split testing<\/h3>\n
A\/B testing essentially allows you to test one type of email against another, and then reports back on which is the most successful, depending on what you want the outcome to be \u2013 for example, you might want to measure which has the most click-throughs, or the most purchases.<\/p>\n
Integration<\/h3>\n
What other apps or services can your email marketing service connect to? Can you connect with Facebook or Instagram? What about e-commerce platforms? The more integrations your email marketing service offers, the more options it gives you to build the best campaigns.<\/p>\n
MailChimp<\/a><\/h2>\n
Have you heard of MailChimp? It\u2019s one of the most well-known email service provider options, and a lot of people use it.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d1d53bf.png\")
<\/p>\nMailChimp is known for being user-friendly. Everything from the website to the user interface is simple to use. You can see this from the design of their website:<\/p>\n
MailChimp could be a good choice for if you are a smaller business or you are just starting out with email marketing and want something simple to use. They offer a free plan with up to 2,000 contacts \u2013 this could be a good way to test if you like the service before committing to spending money on it.<\/p>\n
It allows you to easily link your social media accounts, which is helpful if you want to reach the followers you already have. The service itself is easy to use, with reviewers praising the simple but effective layout.<\/p>\n
The MailChimp app is available on Android and iOS, allowing you to work on email campaigns right from your mobile device, and they also offer a preview function that will allow you to see what your emails will look like on 40 different email clients.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d2cc209.jpg\")
<\/p>\nIt also offers great integration with over 300 different apps. Although it no longer offers integration with Shopify, it does offer integration with apps like Zapier and Shop Sync, which connects to multiple e-commerce platforms.<\/p>\n
It offers various digital marketing CRM tools, including personalization, segmentation, and automation tools. It provides you with an audience dashboard \u2013 this helps you to see and organize your email list easily. Helpfully, it also offers tips based on the reports it provides, helping you to make smart decisions for your next email campaign.<\/p>\n
Analytics-wise, MailChimp has a lot to offer. It helps predict the demographics of your customers, which can help with segmentation and personalization.<\/p>\n
It claims to make the data it collects digestible \u2013 so it should be easy to understand. It offers detailed reporting so you can easily track your ROI, and you can view all this on their mobile app \u2013 so you can keep track wherever you go.<\/p>\n
The email builder itself is simple to use, with a variety of premade email template options to choose from.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d362feb.jpg\")
<\/p>\nThe Free plan allows you to send 10,000 emails over a month to 2,000 people \u2013 so for a small business, this could work well. However, if you outgrow that, you have a few options with their paid plans:<\/p>\n
- \n
- The Essentials Plan<\/strong> \u2013 begins at $9.99 per month. Allows you 50,000 contacts and up to 500,000 emails<\/li>\n
- The Standard Plan<\/strong> \u2013 begins at $14.99 per month. Allows you 100,000 contacts and up to 1.2million emails<\/li>\n
- The Premium Plan<\/strong> \u2013 begins at $299.00 per month. Allows you 200,000+ contacts and up 3 million emails<\/li>\n<\/ol>\n
Each plan varies slightly in its pricing and offers extra features depending on what you need. For example, the Standard and Premium pricing plan offer you custom templates and a lot more personalization.<\/p>\n
There\u2019s also a handy pay-as-you-go option: MailChimp allows you to buy credits, and the more you buy, the cheaper they are. If you need to add on a few extra thousand contacts, but you don\u2019t want to jump into the next tier of the payment plan, this flexibility could be great for you.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d4306b5.jpg\")
<\/p>\nMailChimp offers you tips and tutorials, which is great for when you\u2019re first starting out. The knowledge base is very extensive, with detailed guides for people who are new to email marketing tools \u2013 for example, they have a step-by-step guide to marketing automation. The customer support is also good, with chat support available if you need help.<\/p>\n
The Benefits of MailChimp:<\/h3>\n
- \n
- Free plan<\/strong> \u2013 the free plan really is a great introduction to email marketing, especially for smaller businesses.<\/li>\n
- Ease of use<\/strong> \u2013 the user-friendly aspect of MailChimp makes it stand out above the rest as a great choice for those who are short on time and want to keep things simple.<\/li>\n
- Attractive templates<\/strong> \u2013 the layouts are simple, clean and well-designed.<\/li>\n
- Pay-as-you-go system<\/strong> \u2013 the interesting credit system offers flexibility.<\/li>\n
- Great support<\/strong> \u2013 from the Knowledge Base to the Chat Support, you\u2019ll be able to get the help you need.<\/li>\n<\/ul>\n
The Downsides of MailChimp<\/h3>\n
- \n
- No analytics on the Free plan<\/strong> \u2013 if you want to see the statistics of your email marketing campaign, the Free plan won\u2019t offer that. This is a huge part of what makes MailChimp great, so it\u2019s a shame that users on the Free plan won\u2019t have any access to it.<\/li>\n
- Relatively pricy cost subscription plan for bigger businesses<\/strong> \u2013 if you\u2019re a larger business and need a paid plan, you could find a cheaper service elsewhere.<\/li>\n<\/ul>\n
Constant Contact<\/a><\/h2>\n
Constant Contact is another easy-to-use, affordable option.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d4c672f.jpg\")
<\/p>\nConstant Contact email service provider has a user-friendly interface, with a simple drag-and-drop email editor. It also has a lot of resources and tutorials for those just starting out and a helpline if you need extra support.<\/p>\n
Again, this ease of use is great if you want to keep things simple. There are over 100 mobile-optimized templates to choose from \u2013 so there are plenty of options for you.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d572051.jpg\")
<\/p>\nIt also has a lot of integration \u2013 you can import contacts from Gmail and Outlook, and it offers integration with other services like Shopify and Eventbrite, which could be useful if that applies to your business.<\/p>\n
If a customer were to browse your online shop, adding items to their cart, and then abandoned it \u2013 you\u2019d have the option to email them a reminder to come back.<\/p>\n
It offers segmentation in the form of adding tags to contacts \u2013 this could be helpful if you want to send out certain emails to a specific category of your contacts.<\/p>\n
For example, if you want to send out an email about an event to your contacts that live in the local area, you can do that easily. \u00a0You can add blog post teasers \u2013 great if you want to direct clients to your latest post \u2013 and you can schedule regular emails, for example, for birthdays or anniversaries.<\/p>\n
In terms of analytics, it offers real-time tracking tools, looking at sends, bounces, open rates, and click rates, so you can track trends as they happen.<\/p>\n
Constant Contact has a lot of features, but what is the pricing like? They don\u2019t offer a free plan. However, they do offer a 60-day free trial. If you\u2019re interested in using Constant Contact, the free trial will allow you to see if it suits you before you commit to a paid plan.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d612ad7.jpg\")
<\/p>\nPrice-wise, the plans are as follows:<\/p>\n
- \n
- Email Pricing Plan:<\/strong> From $20 per month for 0-500 contacts<\/li>\n
- Email Plus Plan:<\/strong> From $45 per month for 0-500 contacts<\/li>\n<\/ol>\n
The prices rise in increments depending on the number of contacts you need. Email Plus offers more features than the standard Email plan \u2013 more customization, and extras like coupons, surveys, and event marketing. There\u2019s also a mobile app available \u2013 allowing you to work on your email campaigns on the go.<\/p>\n
It\u2019s not the cheapest email service out there, but it does offer a lot of features.<\/p>\n
The Benefits of Constant Contact:<\/h3>\n
- \n
- Ease of use<\/strong> \u2013 with a simple drag-and-drop interface, Constant Contact doesn\u2019t require any special knowledge or experience<\/li>\n
- Integration<\/strong> \u2013 small business owners could find the integration with services like Eventbrite and Shopify very useful<\/li>\n
- Help and support<\/strong> \u2013 with a wealth of tutorials and information, you\u2019ll be able to find out everything you need to know<\/li>\n
- Lots of additional features<\/strong> \u2013 with features like coupons, online donations, and RSVP\u2019s, the Email Plus Plan covers all your needs<\/li>\n
- Dynamic sign-up forms<\/strong> \u2013 making it easy to collect information from your customers on your website.<\/li>\n<\/ul>\n
The Downsides of Constant Contact<\/h3>\n
- \n
- Price<\/strong> \u2013 it\u2019s definitely not the cheapest service out there. If you have a lot of contacts, the price quickly mounts up.<\/li>\n
- Glitchy<\/strong> \u2013 reviewers found that the service can sometimes be a little glitchy, with some duplication problems when importing contacts from Gmail<\/li>\n<\/ul>\n
See some Constant Contact comparisons here:<\/p>\n
- \n
- Constant Contact vs Sendible<\/a><\/li>\n
- Constant Contact vs Sendlane<\/a><\/li>\n
- Constant Contact vs Drip<\/a><\/li>\n
- Constant Contact vs ConvertKit<\/a><\/li>\n
- Constant Contact vs GetResponse<\/a><\/li>\n<\/ul>\n
Drip<\/a><\/h2>\n
A drip is a great option for those who want excellent customization and integration with many other services.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d6a08b2.png\")
<\/p>\nThe email building tool is fun and easy to use but may take a little time to get used to. In fact, we wouldn\u2019t recommend it for marketing beginners. The terminology can be a little confusing for beginners, as well as the interface itself.<\/p>\n
However, it is a powerful service.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d7199ec.jpg\")
<\/p>\nOne of the best features is its Campaign creation \u2013 you can create a campaign of emails, but also include Rules – so, if a certain event happens, it will then trigger a certain action. It\u2019s complicated to explain, but once you\u2019re set up, it can help you to communicate with your customers in personalized emails.<\/p>\n
For example: if a customer signs up to a certain service, then Drip can send them follow-up emails relating to that service. This is a great way of using behavioral marketing to your advantage.<\/p>\n
It also has thorough tracking and analytics. It can track a customer\u2019s experience on your website, breaking down each step they took. It also shows you how much revenue you have made on each campaign \u2013 this is a great way of seeing how effective your campaigns are. The dashboard lays out all this information clearly.<\/p>\n
If you sell products online, Drip has a lot to offer. Like Constant Contact, it\u2019s linked with Shopify and other eCommerce platforms. It\u2019s also linked with a number of other services \u2013 including Facebook, Memberful, Paypal, and Stripe. All this functionality will allow you to create an advanced marketing campaign with ease.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d78c914.jpg\")
<\/p>\nIn terms of pricing, Drip is on the pricier side. The pricing plans are as follows:<\/p>\n
- \n
- Basic Plan<\/strong> \u2013 at $49 per month, the Basic plan offers you 1,000 contacts.<\/li>\n
- Pro Plan<\/strong> \u2013 at $122 per month, the Pro plan offers you up to 5,000 contacts.<\/li>\n
- Enterprise Plan<\/strong> \u2013 the pricing varies here, from $184 per month for 10,000 contacts to $1,300 per month for 100,000 contacts.<\/li>\n<\/ol>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d82cfc4.jpg\")
<\/p>\nAs you can see, the Pro plan is a pretty steep jump from the Basic plan.<\/p>\n
All the plans offer a free 14-day trial, so if you\u2019re considering using Drip, you can have a good look at the features it offers.<\/p>\n
Drip offers a lot of support and customer service. The Learn section of the site offers you plenty of information, including guides and tutorials, resources, and an Introduction to Drip Course. Even browsing around the site, it\u2019s easy to find everything you need, with this little guy popping up occasionally to see if you need help:<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d8bf1ac.jpg\")
<\/p>\nThe Benefits of Drip:<\/h3>\n
- \n
- Advanced email campaigns<\/strong> \u2013 you can set up advanced email campaigns with as much customization as you need.<\/li>\n
- Functionality with many other services<\/strong> \u2013 there are a wealth of apps and services that are compatible with Drip.<\/li>\n
- Tutorials and guides<\/strong> \u2013 Drip offers plenty of support in terms of tutorials, courses, and information on their website.<\/li>\n<\/ul>\n
The Downsides of Drip<\/h3>\n
- \n
- Not for beginners<\/strong> \u2013 this won\u2019t be the choice for you if you are new to email marketing.<\/li>\n
- Pricey<\/strong> \u2013 although it offers a lot of features, Drip adds up quickly, especially if you have a lot of contacts.<\/li>\n<\/ul>\n
Check our full Drip review here:<\/p>\n
- \n
- Constant Contact vs Drip: Compare Features and Pricing<\/a><\/li>\n<\/ul>\n
Aweber<\/a><\/h2>\n
Aweber is one of the oldest email marketing campaigns out there, founded back in 1998.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d946300.jpg\")
<\/p>\nIn terms of email template availability, Aweber offers over 700 \u2013 that\u2019s a lot of choices if you want to make your emails look a certain way. The visual editor is simple but works well, so you should be able to set up your emails exactly the way you want them.<\/p>\n
However, some reviewers found the look of the templates to be a little outdated \u2013 this may not bother you, of course, depending on what you need for your business.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909d9ab0be.jpg\")
<\/p>\nThere is a wealth of support and guidance for getting started with Aweber \u2013 including a lot of video tutorials. There\u2019s also the option of live chat and a phone line for support \u2013 so if you get stuck, you should be able to find help. In fact, it\u2019s a good option for beginners, as the guidance is so extensive that you should be able to set up a good email marketing campaign even if you have no experience beforehand.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909da6622d.jpg\")
<\/p>\nIt also organizes your contacts in a convenient, easy-to-use way. It offers segmentation using tags, so you can create rules that help you to manage your contacts \u2013 so if you want to contact a certain group of people, it should be simple and straightforward to do that.<\/p>\n
It offers easy to use email marketing analytics, enabling you to track click rates and sales. You can track this information using their Aweber Stats App. Based on the data it provides, Aweber helps you to segment your audience based on clicks, which is a great form of personalized emails marketing.<\/p>\n
In terms of pricing, it\u2019s fairly average. Here are their pricing plans:<\/p>\n
- \n
- 500 contacts + unlimited email sends<\/strong>\u00a0– $19 per month<\/li>\n
- 501-2,500 contacts + unlimited email sends<\/strong>\u00a0– $29 per month<\/li>\n
- 5,001 \u2013 10,000 contacts + unlimited email<\/strong> sends<\/strong>– $69 per month<\/li>\n
- 10,001 \u2013 25,000 contacts + unlimited email<\/strong> sends<\/strong>– $149 per month<\/li>\n<\/ul>\n
If you have over 25,000 contacts, you\u2019ll have to contact Aweber for a quote for pricing.<\/p>\n
What\u2019s great about the Aweber email marketing solution is that you get access to every feature from day one \u2013 whether you have 500 contacts or 15,000 contacts. It also offers unlimited emails on each plan, which is great.<\/p>\n
There\u2019s also a free 30-day trial, which is great if you want to test it out first.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909dae0a1a.jpg\")
<\/p>\nThe Benefits of Using Aweber<\/h3>\n
- \n
- Access to all features immediately<\/strong> \u2013 no matter what pricing structure you choose, you have access to everything<\/li>\n
- Lots of choice in terms of templates<\/strong> \u2013 with over 700 to choose from, you should be able to find one that you like<\/li>\n
- Integration<\/strong> \u2013 offers integration with a number of apps including Paypal, Facebook, LinkedIn, Etsy, and Shopify \u2013 and many more.<\/li>\n<\/ul>\n
The Downsides of Aweber<\/h3>\n
- \n
- Slightly dated<\/strong> \u2013 some of the templates are a little dated<\/li>\n
- Unsubscribed contacts<\/strong> \u2013 these still count as part of your monthly price, which is a little annoying<\/li>\n<\/ul>\n
GetResponse<\/a><\/h2>\n
GetResponse could be a good email marketing solution if you have a small business. It\u2019s very reasonably priced, and has a lot of integration, even if it doesn\u2019t offer some of the features as the other services on this list.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909db6a7f0.jpg\")
<\/p>\nIt has two options for campaign creation \u2013 the Email Creator Tool with a drag-and-drop interface, and an HTML tool, which is great for users who know HTML and would like a little more control. There are hundreds of supplied templates to choose from, so you should be able to find one that suits your needs.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909dbc083f.jpg\")
<\/p>\nYou can send out emails in response to certain triggers, like a customer\u2019s birthday. Another great feature that GetResponse provides is the Perfect Timing feature \u2013 the marketing service figures out when the optimum time is to send out your emails, depending on where your customers live. This is a small thing, but it could make a big difference to your marketing strategy in the long run.<\/p>\n
The tracking is pretty good, too. It offers real-time behavior tracking and sends reports to you via email, which is convenient. You can find out how your customers viewed your emails \u2013 this could help you to see the success of mobile vs. web-based emails. It also offers email comparisons, helping you to see which emails get you the best results. It offers subscriber and social media statistics, A\/B testing, one-click segmentation, and more.<\/p>\n
As we mentioned earlier, the pricing is very reasonable, especially when you consider the number of features you get. The price rises in increments depending on how many contacts you need. For 1,000 contacts, the prices are:<\/p>\n
- \n
- The Basic Plan<\/strong> – $15 per month<\/li>\n
- The Essential Plan<\/strong> – $49 per month<\/li>\n
- The Professional Plan<\/strong> – $99 per month<\/li>\n
- The Enterprise Plan<\/strong> – $1,199 per month<\/li>\n<\/ol>\n
However, if you go up to 5,000 contacts, the price of the Basic Plan and the Essential Plan goes up (the Professional Plan and the Enterprise Plan remain the same):<\/p>\n
- \n
- The Basic Plan<\/strong> – $45 per month<\/li>\n
- The Essential Plan<\/strong> – $79 per month<\/li>\n<\/ol>\n
They all offer slightly different features, so it\u2019s worth checking the price list in full to see what they have to offer. The good thing about GetResponse is that they offer unlimited emails in all their plans \u2013 this is quite generous given that other services charge more depending on the volume of emails you need to send.<\/p>\n
It also offers a free 30-day trial, which is good if you want to try before you buy.<\/p>\n
Integration wise, you can use many other services, including Facebook, Twitter, Amazon Payment, Etsy, and more \u2013 there\u2019s a lot to work with. There are also a lot of options if you need support, with 24\/7 live chat and email support in 7 languages, as well as courses and tutorials.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909dc5bfef.jpg\")
<\/p>\nThe Benefits of GetResponse<\/h3>\n
- \n
- Reasonable pricing \u2013 it\u2019s a little cheaper than some of the other options on our list.<\/li>\n
- Easy to use campaign building tool with HTML option for those who wish to write their own code<\/li>\n
- Good amount of integrations with other apps<\/li>\n
- Unlimited emails no matter which plan you choose<\/li>\n<\/ul>\n
The Downsides of GetResponse<\/h3>\n
- \n
- Some of the templates are a little cluttered and dated<\/li>\n
- Will not allow refunds, so if it doesn\u2019t work out, you won\u2019t get your money back.<\/li>\n<\/ul>\n
Check our full GetResponse Review here:<\/p>\n
- \n
- GetResponse Review 2020: Is This the Email Marketing Tool for You?<\/a><\/li>\n<\/ul>\n
Active Campaign<\/a><\/h2>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909dcd73f0.png\")
<\/p>\nActive Campaign offers some great marketing tools. They have email segmentation, which can increase sales. Another great tool that they offer is advanced subscription forms, which triggers reactions after your customers fill out the form \u2013 it starts an automation series of emails, adds a tag to your customer to aid segmentation, notifies your team, and adds your contact to lists ordeals.<\/p>\n
They also have dynamic content \u2013 allowing you to personalize your emails with call-to-actions depending on which customer you\u2019re contacting.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909dd400a9.jpg\")
<\/p>\nThey also offer great split-testing. You can test your email subject lines, email content, images, and calls-to-action. You can compare up to five emails at a time, and even test the entire automation tool. This level of advanced data can help you to craft even better email campaigns, hopefully increasing sales.<\/p>\n
It has an intuitive user interface, with users reporting that the email builder is simple to use. It also provides articles, resources, and guides to help you to make the most of the email marketing software options.<\/p>\n
In terms of pricing, the plans are as follows (based on 500 contacts):<\/p>\n
- \n
- Lite<\/strong> \u2013 $15 per month. This gives you unlimited sending, email marketing, send an email newsletter, marketing automation, chat, and email support, and accounts for up to three users.<\/li>\n
- Plus<\/strong> \u2013 $70 per month. Offers everything above, plus CRM with a sales automation tool, contact and lead sorting, deep data integrations, custom user permissions, custom domain, custom branding, SMS marketing, one on one training, and up to 25 users.<\/li>\n
- Professional<\/strong> \u2013 $159 per month. Offers everything above, plus site messaging, attribution, predictive sending, win probability, and up to 50 users.<\/li>\n
- Enterprise<\/strong> \u2013 $279 per month. Offers everything from the previous plans, plus custom reporting, custom mailserver domain, a dedicated account rep, in-depth onboarding, free design services, free social data, phone support, and more.<\/li>\n<\/ol>\n
The plans vary in price depending on how many contacts you have.<\/p>\n
![\"A](\"http:\/\/marketingsatchel.com\/wp-content\/uploads\/2020\/04\/img_5e8909ddc80e2.jpg\")
<\/p>\nThe Benefits of ActiveCampaign<\/h3>\n
- \n
- A multitude of marketing tools<\/li>\n
- User-friendly interface<\/li>\n
- Extensive support and guidance if you need help<\/li>\n
- Integration with over 250 apps<\/li>\n<\/ul>\n
The Downsides of ActiveCampaign<\/h3>\n
- \n
- The email campaign builder is a little dated<\/li>\n
- Not much choice in the pre-designed email templates<\/li>\n<\/ul>\n
Check some Active Campaign comparisons here:<\/p>\n
- \n
- ActiveCampaign vs Drip<\/a><\/li>\n
- ActiveCampaign vs GetResponse<\/a><\/li>\n
- ActiveCampaign vs Constant Contact<\/a><\/li>\n
- ActiveCampaign vs ConvertKit<\/a><\/li>\n
- ActiveCampaign vs Sendlane<\/a><\/li>\n
- ActiveCampaign vs Klaviyo<\/a><\/li>\n<\/ul>\n
More email marketing tools reviews out there for your choice:<\/h2>\n
- \n
- Sendlane Review<\/a><\/li>\n
- ConvertKit Review<\/a><\/li>\n
- Pipedrive Review<\/a><\/li>\n
- Ontraport Review<\/a><\/li>\n
- Aweber Review<\/a><\/li>\n
- Benchmark Review<\/a><\/li>\n
- Mailjet Review<\/a><\/li>\n
- Campaign Monitor Review<\/a><\/li>\n
- OptinMonster Review<\/a><\/li>\n
- The VerticalResponse Review<\/a><\/li>\n
- Sendinblue Review<\/a><\/li>\n
- iContact Review<\/a><\/li>\n
- Klaviyo Review<\/a><\/li>\n<\/ul>\n
FAQs About Email Marketing Tools<\/h2>\n\n\n
\nIs Email marketing still worth it in 2020?<\/strong>\nYes. Email Marketing is still an effective way to improve your business and it could provide a great return on investment. Many people still use e-mails and you can establish a strong relationship with your customers and generate leads for your business engagement.<\/p>\n<\/div>\n
What’s the future of e-mail?<\/strong>\nThe e-mail is still alive and well and it grows by the year. There are currently around 4 Billion active e-mail users who are set to grow to 4.3 Billion in 2023.<\/p>\n<\/div>\n
How can I email marketing for free?<\/strong>\nSome free email marketing tools allow sending up to 10,000 emails for free, which is a great way to start getting attention if you have opened up a small store.<\/p>\n<\/div>\n
What is the difference between email and webmail?<\/strong>\nWhile email and webmail have the same purpose, they are addressed differently. Webmail can be accessed via a browser and all you need to do is be connected to the internet. You can directly send advertisements on screen but you will need a lot of memory for your inbox. Email on the other side is easier to log in on desktop apps without having to log in on the browser and there is always a chance to lose emails.<\/p>\n<\/div>\n<\/div>\n\n\n
What\u2019s the Verdict?<\/h2>\n\n
It\u2019s difficult to choose a clear winner here, as they all offer slightly different things depending on your needs. If you want unlimited emails on a budget, GetResponse<\/strong> is a solid choice, with enough integration and features to keep you going if you\u2019re new to email marketing. However, we have two top picks depending on your needs.<\/p>\n\n\n
Our Favourite Email Marketing Service for Advanced Users<\/h3>\n\n\n
Drip<\/strong> is our pick for advanced users. The amount of control you gain over your campaigns, and the incredibly detailed feedback, could be very helpful, especially if you sell products and you need to keep track of your customers and how they use your website.<\/p>\n\n\n
Drip could be a vital asset to help you draw in new customers, as well as keeping existing customers coming back for more. It offers great integration with other apps and services, and extensive support and guidance.<\/p>\n\n\n
However, we feel that Drip is a little difficult for most users, and the price may be a barrier, especially for smaller companies or people who are new to email marketing and unsure of how to use it to their best advantage.<\/p>\n\n\n
Our Favourite Email Marketing Service for Beginners<\/h3>\n\n\n
Our overall winner \u2013 for people who are new to email marketing as well as those with a little more experience \u2013 has to be MailChimp<\/strong>. Although it doesn\u2019t offer unlimited emails, like GetResponse, its user-friendly interface, clean and modern template designs, customer service and support, and fairly reasonable pricing make it a great choice. For users who would like a simple, straightforward service, MailChimp is great.<\/p>\n\n\n
The feature that made us choose it, however, is the Free plan. Although the Free plan doesn\u2019t offer analytics, which is a great shame, it does allow those who are totally new to email marketing to dip their toes in to see how they get on. The flexible pricing system allows you to buy credits if you need them \u2013 again, this is a great way of keeping costs down for new businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"
How to Find the Best Email Marketing Service From big international companies like PayPal to small business owners, many people have discovered the benefits of email marketing. Whether you want to draw in new customers or keep your current clients coming back, creating a mailing list can help. In fact, it is an incredibly effective […]<\/p>\n","protected":false},"author":7,"featured_media":282,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"yoast_head":"\n
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- ActiveCampaign vs GetResponse<\/a><\/li>\n
- ActiveCampaign vs Drip<\/a><\/li>\n
- Plus<\/strong> \u2013 $70 per month. Offers everything above, plus CRM with a sales automation tool, contact and lead sorting, deep data integrations, custom user permissions, custom domain, custom branding, SMS marketing, one on one training, and up to 25 users.<\/li>\n
- Lite<\/strong> \u2013 $15 per month. This gives you unlimited sending, email marketing, send an email newsletter, marketing automation, chat, and email support, and accounts for up to three users.<\/li>\n
- GetResponse Review 2020: Is This the Email Marketing Tool for You?<\/a><\/li>\n<\/ul>\n
- The Essential Plan<\/strong> – $79 per month<\/li>\n<\/ol>\n
- The Essential Plan<\/strong> – $49 per month<\/li>\n
- Unsubscribed contacts<\/strong> \u2013 these still count as part of your monthly price, which is a little annoying<\/li>\n<\/ul>\n
- Lots of choice in terms of templates<\/strong> \u2013 with over 700 to choose from, you should be able to find one that you like<\/li>\n
- 501-2,500 contacts + unlimited email sends<\/strong>\u00a0– $29 per month<\/li>\n
- 500 contacts + unlimited email sends<\/strong>\u00a0– $19 per month<\/li>\n
- Pricey<\/strong> \u2013 although it offers a lot of features, Drip adds up quickly, especially if you have a lot of contacts.<\/li>\n<\/ul>\n
- Functionality with many other services<\/strong> \u2013 there are a wealth of apps and services that are compatible with Drip.<\/li>\n
- Pro Plan<\/strong> \u2013 at $122 per month, the Pro plan offers you up to 5,000 contacts.<\/li>\n
- Constant Contact vs Sendlane<\/a><\/li>\n
- Glitchy<\/strong> \u2013 reviewers found that the service can sometimes be a little glitchy, with some duplication problems when importing contacts from Gmail<\/li>\n<\/ul>\n
- Integration<\/strong> \u2013 small business owners could find the integration with services like Eventbrite and Shopify very useful<\/li>\n
- Email Plus Plan:<\/strong> From $45 per month for 0-500 contacts<\/li>\n<\/ol>\n
- Relatively pricy cost subscription plan for bigger businesses<\/strong> \u2013 if you\u2019re a larger business and need a paid plan, you could find a cheaper service elsewhere.<\/li>\n<\/ul>\n
- Ease of use<\/strong> \u2013 the user-friendly aspect of MailChimp makes it stand out above the rest as a great choice for those who are short on time and want to keep things simple.<\/li>\n
- The Standard Plan<\/strong> \u2013 begins at $14.99 per month. Allows you 100,000 contacts and up to 1.2million emails<\/li>\n
- You can reach people worldwide<\/strong> \u2013 email is, of course, used by people worldwide. If you want to expand your business, sending emails could be a great way to draw in customers from around the globe.<\/li>\n